How to Secure a Website in the Chrome Browser

Trish Manrique Ad Ops

With Google’s help, finding answers to our problems is easy — and typically possible within a matter of seconds. However, if we’re not careful, we may also be putting ourselves at risk in the same short timeframe. When we visit Hypertext Transfer Protocol (HTTP) websites, the information we send and receive is not protected. As a result, any sensitive data …

The difference between client-side and server-side header bidding

Trish Manrique Ad Ops

Header bidding is a large component of programmatic advertising. Less than ten years ago, it was unheard of, but now, about 79% of publishers are using header bidding. So what is header bidding? Header bidding is a programmatic advertising technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google …

Breaking down ads.txt

Trish Manrique Ad Ops

Our team at Sortable sends out regular emails to let our publishers know to update your ads.txt — some of you do and some of you don’t. For those who don’t, you’re potentially losing out on ad revenue.  Ads.txt (where ADS stands for Authorized Digital Sellers) is an adopted standard across ad tech for publishers and advertisers to combat a …

What is Ad Experience and Why is it Important?

Kate Laing Ad Ops

Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining what it means to Neal Thurman, Co-Founder of the Brand Safety Institute (BSI) and Director of the Coalition for Better Ads. He’s the expert at BSI that we collaborated with for this in-depth view of ad …

What is Brand Safety? Why Knowing Your Partners is Important.

Kate Laing Ad Ops

Brand safety. Two words that marketers, advertisers, and C-suite executives tend to throw around, but how many people actually know what it means, and why it’s important? Here at Sortable, we talk about brand safety a lot — because it’s a major factor in how brands choose how and where to part with their advertising dollars! From blocklists to locking …

What’s Happening with Data Privacy in 2020

Kate Laing Ad Ops

Data privacy has always been a hot topic, but as the age of big data, machine learning, and artificial intelligence gets into full swing, it’s never been more top of mind. Consumers are becoming more conscious about whom they share their information with and why it’s being collected. Perhaps more importantly, governments are becoming more aware that national strategies regarding …

5 Quick Wins to Boost Your Website Monetization

Trish Manrique Ad Ops

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, we’re going to discuss some helpful tips to help your website generate more revenue! We know how important it is to your business to make sure you’re in the best position to maximize …

third-party cookies

Third-party cookies: then and now

Trish Manrique Ad Ops

The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third-party cookie The third-party browser tracking cookie is dead. What’s next? These are just a few headlines you may have come across since the slow death of the third-party cookie, which began as early as 2017. It started when Apple …

Why publishers choose Sortable

Trish Manrique Ad Ops

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Sortable, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics, and our team of Ad Ops experts. Leading-edge ad monetization We know that digital publishing isn’t …

Counting what counts: CPMs, eCPMs, and revenue

Mark Dixon Ad Ops

It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for other factors that can impact a site’s overall revenue, and can cause confusion when higher CPMs don’t necessarily result in increased revenue. What is CPM? Cost Per Mille (CPM) is the amount advertisers are …