What is Ad Experience and Why is it Important?

Kate Laing Ad Ops

Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining what it means to Neal Thurman, Co-Founder of the Brand Safety Institute (BSI) and Director of the Coalition for Better Ads. He’s the expert at BSI that we collaborated with for this in-depth view of ad …

What is Brand Safety? Why Knowing Your Partners is Important.

Kate Laing Ad Ops

Brand safety. Two words that marketers, advertisers, and C-suite executives tend to throw around, but how many people actually know what it means, and why it’s important? Here at Sortable, we talk about brand safety a lot — because it’s a major factor in how brands choose how and where to part with their advertising dollars! From blocklists to locking …

Seasonality And The Summer Slowdown

Minhung Ling Ad Ops

Last updated on June 2020 We’ve always discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, forecast, and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may have expected to experience one of their weakest quarters of the fiscal year, but with COVID-19, …

What’s Happening with Data Privacy in 2020

Kate Laing Ad Ops

Data privacy has always been a hot topic, but as the age of big data, machine learning, and artificial intelligence gets into full swing, it’s never been more top of mind. Consumers are becoming more conscious about whom they share their information with and why it’s being collected. Perhaps more importantly, governments are becoming more aware that national strategies regarding …

5 Quick Wins to Boost Your Website Monetization

Trish Manrique Ad Ops

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, we’re going to discuss some helpful tips to help your website generate more revenue! We know how important it is to your business to make sure you’re in the best position to maximize …

third-party cookies

Third-party cookies: then and now

Trish Manrique Ad Ops

The great cookie countdown: What’s next for advertising without third-party cookies? How publishers are planning for the end of the third-party cookie The third-party browser tracking cookie is dead. What’s next? These are just a few headlines you may have come across since the slow death of the third-party cookie, which began as early as 2017. It started when Apple …

How COVID-19 has impacted Publishers in Q1

Kate Laing Ad Monetization, Ad Ops

We all know that certain businesses and industries have a seasonal component to their ebb and flow, but the introduction of the novel coronavirus, COVID-19, has thrown normal seasonal patterns out of the proverbial window. Need a refresher on the typical seasonal patterns? Here’s A Seasonality Primer that should help you get your bearings. Brands around the world are adding …

How to minimize the COVID-19 impact on publisher revenue

Trish Manrique Ad Monetization, Ad Ops

Coronavirus USA. Symptoms of coronavirus. Coronavirus testing. Corona virus news. What is corona virus. Corona virus relief. Corona virus curve. These are a few of the top trending queries in the US from the past week, according to Google Trends (as of March 19th, 2020). Here at Sortable, we know that the current state of affairs has been top of …

COVID-19 keyword block list terms

Trish Manrique Ad Ops

Last updated: April 7, 2020, at 10:38 am  As the coronavirus pandemic continues, some advertisers are tasked with quickly adding keywords related to the virus to their keyword blocklists. Similar to publishers, advertisers maintain their own blocklists to protect their brand safety. Advertisers will not buy advertising space on pages that contain specific keywords. Here are general keywords that may …

Why publishers choose Sortable

Trish Manrique Ad Ops

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Sortable, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics, and our team of Ad Ops experts. Leading-edge ad monetization We know that digital publishing isn’t …