What are Preferred Deals?

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In the marketplace of ad selling and buying, more and more publishers and advertisers are favouring programmatic direct and private marketplace deals. This is because of how programmatic is changing transactions for the better overall, by contributing to the efficiency and quality of ad inventory being brought to the table. In this article, we’re going to talk about one method …


What is CCPA?

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In January 2020, the California Consumer Privacy Act (CCPA) went into effect. Under the CCPA, residents in the state of California get more control over their data-related rights that companies such as Facebook, Google, data brokers, and more collect from them. While these rights are somewhat limited, their very existence is considered a win for consumers and their long-awaited privacy. …


What is First Input Delay (FID)?

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First Delay Input (FID) is one of Google’s Core Web Vitals (CWV). FID is an important user-centric metric for measuring load responsiveness, according to Web.dev. It helps quantify a user’s perception of a responsive or unresponsive page.  How is FID measured? The FID metric helps measure a user’s first impression of your site’s interactivity and responsiveness. It begins when a …


What is Cumulative Layout Shift (CLS)?

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What is CLS? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpected …

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What Is Largest Contentful Paint (LCP)?

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Largest Contentful Paint (LCP) is one of Google’s Core Web Vitals (CWVs). LCP is an important user-centric measurement of how fast the largest image or text block renders on a website page, according to Web.dev. How is LCP measured? LCP is measured with several key elements and contributes to strong search engine optimization and higher organic Google rankings. Typical elements that …


What is Programmatic Direct?

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The world of online ad space is complicated, with more platforms to buy and sell ad space popping up every day. Its complexity gets further exaggerated when considering each method includes several key players, like ad exchanges, ad networks, and supply-side and demand-side platforms. Not surprisingly, this is confusing for publishers and advertisers. However, one of the new platforms making …

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What is Programmatic Guaranteed?

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If you want to be an online publisher earning money from your site, it usually involves relying on ad revenue. If you’ve already taken steps to monetize your site using open auctions, private auctions, or preferred deals, entering the realm of programmatic guaranteed deals will be like entering the VIP section of programmatic advertising.   While programmatic guaranteed is just one …

Page Load Speed – Just the Facts, Please

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Page load speed is a concern for many publishers nowadays, especially with Google’s upcoming roll-out of Core Web Vitals. But what does that mean for you? If you aren’t familiar with the issue, or you just want to learn more, we’ve got you covered. What is page load speed? Put simply, page load speed is how fast your web page …

The Difference Between Native and Display Ads

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Twenty-seven years, that’s how long it has been since the very first banner ad was published. The year was 1994, and the banner created for AT&T looked like this:  Interestingly enough, the first banner ad didn’t mention the advertiser at all. According to Mashable, that was because AT&T hadn’t signed off on it by the time publication time came around.  …

Your Comprehensive Guide to Ad Exchange

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Your Comprehensive Guide to Ad Exchange With constant technology transformations, determining the best way to find suitable advertisers for your online space can be daunting. Luckily, there is an efficient way of navigating the confusing world of digital ad inventory: ad exchanges. These digital marketplaces take the guesswork out of digital advertising by using an autonomous platform to facilitate programmatic …