online bidding

First Price vs. Second Price Auctions

Trish Manrique Ad Ops

When programmatic advertising was first introduced to the digital advertising industry a little over five years ago, it changed the entire world of online marketing.  Before real-time bidding (RTB) software and header bidding appeared on the scene, publishers could easily optimize their advertising revenue by selling advertising space directly to ad networks or providers. However, one of the biggest issues …

Types of Video Ad Formats

Trish Manrique Ad Ops

Video advertising has become mainstream in recent years and continues to grow in popularity in the programmatic advertising ecosystem. Online video advertising offerings are expanding rapidly, with more than 90% of marketers believing that video ads are going to be the core of the majority of marketing strategies in the years to come. Video advertising is the process of displaying …

Top 3 Advertising Trends for 2021

Mark Dixon Ad Ops

The year 2020 is one that will not soon be forgotten, a year many of us happily put in the rear-view mirror, and now we are looking forward with hope and anticipation for better things in 2021 (even if it’s been a rocky start). Pandemic and politics aside, 2021 is shaping up to be a crucial year for digital publishing. …

How to Remove Bad Ads From Your Website

Trish Manrique Ad Ops

When you’ve got advertising space on your website, it’s entirely likely that at some point you’ll come across malicious, spammy, or downright illegal ads. And, unfortunately, your website visitors will likely see these ads before you do. With almost every modern internet user seeing advertisements and website content as two sides of the same coin, it can seriously harm your …

What is Target CPM in Google Ad Manager?

Trish Manrique Ad Ops

It’s common for publishers to use a metric like CPM to compare the performance of ad partners on their site. Cost Per Mille (CPM) is the amount advertisers are willing to pay for one thousand impressions on a publisher’s website. There are many factors that play a role in determining CPM, like content, advertiser, geography, audience demographics, and intent. As …

Google’s Privacy Sandbox Explained

Trish Manrique Ad Ops

Google has announced that it’s phasing out support for third-party cookies in Chrome by 2022. The company is working towards a new set of APIs for browsers to enable advertising and their Privacy Sandbox is part of the plan. The demise of third-party cookies has been the hottest conversation topic for publishers for months and it’s something to keep an …

VAST vs. VPAID – What They Are, How They Work, And More!

Trish Manrique Ad Ops

Some consumers find video more compelling than text, easier to pay attention to, and easier for users to retain information. The proportion of internet traffic that is video is increasing exponentially. Today, videos account for 80% of internet traffic. This shift is changing the priorities for ad spend and how publishers can profit from video advertising. To help facilitate the …

How Does CDN Caching Work?

Trish Manrique Ad Ops

Have you ever wondered how Amazon is able to offer such quick delivery times for such a wide range of items? It’s because they aren’t shipping from one central location, with some packages arriving faster for some customers who are closer to the central hub. Instead, they store inventory and ship items from a vast web of smaller warehouses across …

Comscore: What They Do and How Their Rankings Work

Trish Manrique Ad Ops

What is Comscore? Comscore is a media measurement and analytics company. As audiences have become increasingly fractured across various platforms and devices, Comscore acts as a third party that accurately measures audience engagement across TV, online sources, and beyond. This enables enterprises to have a better idea of which demographics are consuming media, which in turn allows them to better …

What is ad blindness and how can we stop it?

Trish Manrique Ad Ops

As we spend more of our time on the internet, we’ve adapted to get the most out of sites as possible. Being exposed to constant ads is an accepted fact that comes with ingesting free content, but instead of getting annoyed by ads, we’ve adopted a different strategy: we ignore them. This phenomenon, called ad blindness, is responsible for poor …