What is Cumulative Layout Shift (CLS)?

Trish Manrique Ad Ops

What is CLS? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpected …

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What Is Largest Contentful Paint (LCP)?

Trish Manrique Ad Ops

Largest Contentful Paint (LCP) is one of Google’s Core Web Vitals (CWVs). LCP is an important user-centric measurement of how fast the largest image or text block renders on a website page, according to How is LCP measured? LCP is measured with several key elements and contributes to strong search engine optimization and higher organic Google rankings. Typical elements that …


What is Programmatic Direct?

Trish Manrique Ad Ops

The world of online ad space is complicated, with more platforms to buy and sell ad space popping up every day. Its complexity gets further exaggerated when considering each method includes several key players, like ad exchanges, ad networks, and supply-side and demand-side platforms. Not surprisingly, this is confusing for publishers and advertisers. However, one of the new platforms making …

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What is Programmatic Guaranteed?

Trish Manrique Ad Ops

If you want to be an online publisher earning money from your site, it usually involves relying on ad revenue. If you’ve already taken steps to monetize your site using open auctions, private auctions, or preferred deals, entering the realm of programmatic guaranteed deals will be like entering the VIP section of programmatic advertising.   While programmatic guaranteed is just one …

Page Load Speed – Just the Facts, Please

Liz Zwiers Ad Ops

Page load speed is a concern for many publishers nowadays, especially with Google’s upcoming roll-out of Core Web Vitals. But what does that mean for you? If you aren’t familiar with the issue, or you just want to learn more, we’ve got you covered. What is page load speed? Put simply, page load speed is how fast your web page …

The Difference Between Native and Display Ads

Trish Manrique Ad Ops

Twenty-seven years, that’s how long it has been since the very first banner ad was published. The year was 1994, and the banner created for AT&T looked like this:  Interestingly enough, the first banner ad didn’t mention the advertiser at all. According to Mashable, that was because AT&T hadn’t signed off on it by the time publication time came around.  …

Your Comprehensive Guide to Ad Exchange

Trish Manrique Ad Ops

Your Comprehensive Guide to Ad Exchange With constant technology transformations, determining the best way to find suitable advertisers for your online space can be daunting. Luckily, there is an efficient way of navigating the confusing world of digital ad inventory: ad exchanges. These digital marketplaces take the guesswork out of digital advertising by using an autonomous platform to facilitate programmatic …

What are Sticky Banner Ads?

Trish Manrique Ad Ops

There are tons of ad units that can appear on a publisher’s site. However, not all ad layouts are created equally or as effective as others. One of the newest layouts on the scene is sticky banner ads, aka sticky ads. Sticky ads were designed to enhance the user experience by standing out and encouraging user engagement.  In this article, …

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What is Real-Time Bidding (RTB) in Programmatic Advertising?

Trish Manrique Ad Ops

Online advertising has evolved from a simple one-on-one transaction between publishers and advertisers, to today’s mammoth ad network. If you are a publisher wanting to monetize ad space, the entire thing has become quite complicated. Enter real-time bidding or RTB — the process of buying and selling ad space through the use of an automated, real-time auction. This programmatic advertising …

What Is Programmatic Advertising?

Trish Manrique Ad Ops

From mobile devices to desktops to outdoor billboards, digital advertising is everywhere. With all of the different options available, how do you find the best advertiser for your online space?  By offering an efficient way of managing digital advertising efforts, programmatic advertising helps make that happen. This automated, data-driven option produces real results — but only with the correct investment …