double click for publishers google ad manager

DoubleClick for Publishers to GAM – What you need to know

Trish Manrique Ad Ops

AdSense is a Google service that most publishers have encountered before — for many publishers, it is the fastest way for their website to start earning money. All users have to do is create an account, set up ads, and start earning. This method may be ideal for beginners, but for seasoned pros, it can be limiting. In order to …

display lumascape ad ops ecosystem

A Publisher’s Guide to the Display Lumascape

Trish Manrique Ad Ops

The Lumascape was created in 2010 as a way to visualize how the fragmented world of digital advertising fits together. It was put together by Terry Kawaja as a way to visually organize the mess he saw in a complex and fragmented industry. The chart is a high-level breakdown of different companies working in digital advertising and their respective categories. …

Google AdSense alternatives in 2021

Trish Manrique Ad Ops

It’s 2021 and you might be considering it’s time to step up your advertising operations game. Since you’re reading this, there’s also a pretty good chance that you use Google AdSense to fill a bunch of your inventory. And why wouldn’t you? Millions of sites use AdSense to serve ads, and it’s a pretty damn good platform. But that doesn’t …

How to Secure a Website in the Chrome Browser

Trish Manrique Ad Ops

With Google’s help, finding answers to our problems is easy — and typically possible within a matter of seconds. However, if we’re not careful, we may also be putting ourselves at risk in the same short timeframe. When we visit Hypertext Transfer Protocol (HTTP) websites, the information we send and receive is not protected. As a result, any sensitive data …

The difference between client-side and server-side header bidding

Trish Manrique Ad Ops

Header bidding is a large component of programmatic advertising. Less than ten years ago, it was unheard of, but now, about 79% of publishers are using header bidding. So what is header bidding? Header bidding is a programmatic advertising technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google …

Breaking down ads.txt

Trish Manrique Ad Ops

Our team at Sortable sends out regular emails to let our publishers know to update your ads.txt — some of you do and some of you don’t. For those who don’t, you’re potentially losing out on ad revenue.  Ads.txt (where ADS stands for Authorized Digital Sellers) is an adopted standard across ad tech for publishers and advertisers to combat a …

What is Ad Experience and Why is it Important?

Kate Laing Ad Ops

Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining what it means to Neal Thurman, Co-Founder of the Brand Safety Institute (BSI) and Director of the Coalition for Better Ads. He’s the expert at BSI that we collaborated with for this in-depth view of ad …

What is Brand Safety? Why Knowing Your Partners is Important.

Kate Laing Ad Ops

Brand safety. Two words that marketers, advertisers, and C-suite executives tend to throw around, but how many people actually know what it means, and why it’s important? Here at Sortable, we talk about brand safety a lot — because it’s a major factor in how brands choose how and where to part with their advertising dollars! From blocklists to locking …

What’s Happening with Data Privacy in 2020

Kate Laing Ad Ops

Data privacy has always been a hot topic, but as the age of big data, machine learning, and artificial intelligence gets into full swing, it’s never been more top of mind. Consumers are becoming more conscious about whom they share their information with and why it’s being collected. Perhaps more importantly, governments are becoming more aware that national strategies regarding …

5 Quick Wins to Boost Your Website Monetization

Trish Manrique Ad Ops

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, we’re going to discuss some helpful tips to help your website monetization! We know how important it is to your business to make sure you’re in the best position to maximize your income, …