What are Sticky Banner Ads?

Sortable Ad Ops

There are tons of ad units that can appear on a publisher’s site. However, not all ad layouts are created equally or as effective as others. One of the newest layouts on the scene is sticky banner ads, aka sticky ads. Sticky ads were designed to enhance the user experience by standing out and encouraging user engagement.  In this article, …

online bidding

What is Real-Time Bidding (RTB) in Programmatic Advertising?

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Online advertising has evolved from a simple one-on-one transaction between publishers and advertisers, to today’s mammoth ad network. If you are a publisher wanting to monetize ad space, the entire thing has become quite complicated. Enter real-time bidding or RTB — the process of buying and selling ad space through the use of an automated, real-time auction. This programmatic advertising …

What Is Programmatic Advertising?

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From mobile devices to desktops to outdoor billboards, digital advertising is everywhere. With all of the different options available, how do you find the best advertiser for your online space?  By offering an efficient way of managing digital advertising efforts, programmatic advertising helps make that happen. This automated, data-driven option produces real results — but only with the correct investment …

Pageviews vs. Sessions vs. Unique Pageviews

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If you have a website, you’re probably using Google Analytics to track your online traffic (if you aren’t, you really should set it up). Simply by adding a tiny piece of code to your website, you can monitor not just the total number of pageviews on your website, but also how visitors interact with your website. But the Google Analytics …

Google Web Vitals

What are Core Web Vitals?

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You’re probably familiar with Core Web Vitals and didn’t even know it. If you own a website, you’ve most likely visited PageSpeed Insights to see how your website’s page experience is performing according to Google’s standards. PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may …

online bidding

First Price vs. Second Price Auctions

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When programmatic advertising was first introduced to the digital advertising industry a little over five years ago, it changed the entire world of online marketing.  Before real-time bidding (RTB) software and header bidding appeared on the scene, publishers could easily optimize their advertising revenue by selling advertising space directly to ad networks or providers. However, one of the biggest issues …

Types of Video Ad Formats

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Video advertising has become mainstream in recent years and continues to grow in popularity in the programmatic advertising ecosystem. Online video advertising offerings are expanding rapidly, with more than 90% of marketers believing that video ads are going to be the core of the majority of marketing strategies in the years to come. Video advertising is the process of displaying …

Top 3 Advertising Trends for 2021

Mark Dixon Ad Ops

The year 2020 is one that will not soon be forgotten, a year many of us happily put in the rear-view mirror, and now we are looking forward with hope and anticipation for better things in 2021 (even if it’s been a rocky start). Pandemic and politics aside, 2021 is shaping up to be a crucial year for digital publishing. …

How to Remove Bad Ads From Your Website

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When you’ve got advertising space on your website, it’s entirely likely that at some point you’ll come across malicious, spammy, or downright illegal ads. And, unfortunately, your website visitors will likely see these ads before you do. With almost every modern internet user seeing advertisements and website content as two sides of the same coin, it can seriously harm your …

What is Target CPM in Google Ad Manager?

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It’s common for publishers to use a metric like CPM to compare the performance of ad partners on their site. Cost Per Mille (CPM) is the amount advertisers are willing to pay for one thousand impressions on a publisher’s website. There are many factors that play a role in determining CPM, like content, advertiser, geography, audience demographics, and intent. As …