Shining a light in programmatic’s darkest corners with ads.txt

Sortable Ad Ops

Programmatic advertising is a very smart, efficient, and cost-effective way to deliver highly-focused personalized ads to web audiences. Programmatic is so good at serving better-quality ads to more consumers, it generates higher revenues for each player in the supply chain. But only if ad fraud didn’t exist. Bad actors and ad fraud are the biggest challenges to the world of …

On Analytics

Christopher Reid Ad Ops

Before we get going here, I’m going to provide some context around how I view digital publishing. I’m an engineer, and Sortable got into the publishing industry by launching a number of product comparison websites, powered by technology we created. Digital publishing is full of inefficiencies, and we were fortunate to have the engineering resources internally to develop solutions through …

10 Ad Tech trends to watch in 2017

Sortable Ad Monetization, Ad Ops

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017. Header bidding is revolutionising digital advertising and header bidding containers are an essential element in managing this new technique. …

Top 5 Ad Ops conferences to attend in 2017

Sortable Ad Ops

We return with our second installment of ad ops conferences to attend for the year. Most of our picks from last year are back, and we’ve updated the dates, locations, and costs for each. These events are great places to stay up-to-date with the ad tech industry ” what to expect, what is important, and where the industry is headed. …

13 Google AdSense alternatives

Sortable Ad Ops

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. It might keep you up at night, pouring over CPM data and trying to do side-by-side comparisons of different advertising options. There’s also a pretty good chance that you use Google AdSense to fill a bunch …