AdExchanger: AppNexus strikes back against Google’s attempt to end header bidding

Sortable Ad Ops

Since Google opened up its ad server and brought exchange bidding to dynamic allocation a month ago, publisher ad tech and media companies have been asking many questions but receiving few answers.Read more

13 Google AdSense alternatives

Sortable Ad Ops

As a publisher, you probably think a lot about optimizing and improving both your advertising operations and the revenue that you generate from ads. It might keep you up at night, pouring over CPM data and trying to do side-by-side comparisons of different advertising options. There’s also a pretty good chance that you use Google AdSense to fill a bunch …