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Ad Optimization

VPAID and VAST: Standards for Video Advertising Technology

By | Ad Optimization, Video ads | No Comments
The effects of implementing the Video Player Ad-Serving Interface Definition (VPAID) standard have sparked several discussions online (Reddit, Hacker News) among dissatisfied users. There have even been in-depth breakdowns of the closely related Video Ad Serving Template (VAST) standard, digging into the potentially excessive amounts of data consumed on some...
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