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Top 5 Articles of 2016

By | Blog, Sortable, Top Lists | No Comments

From experiments in header bidding, to the impact of color in AdSense, and the real story behind how Sortable came to be, here are our top five most-viewed articles of 2016: Header Bidding Trial by Fire: How 6 Popular Header Bidders Perform The assumption being put to the test: if…

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How Seasonality Affects CPMs

By | Blog, Sortable | No Comments
As a new quarter approaches, you’ve probably noticed that your CPMs are starting to drop. And you might be wondering why. Depending on the time of year, CPMs and fill rates can fluctuate significantly. While some verticals are impacted more than others, it’s important to understand how seasonality affects CPMs. Advertisers tend...
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