5 quick wins to boost your website monetization

Trish Manrique Ad Ops, How-To

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, we’re going to discuss some helpful tips to help your website generate more revenue! We know how important it is to your business to make sure you’re in the best position to maximize …

The first 90 days: Transitioning to Sortable

Trish Manrique Ad Monetization, Ad Ops, How-To

At Sortable, creating a smooth onboarding experience for our new publishers is important to us, which is why we’ve decided to share our 90-day onboarding guide with you. After all, how we onboard new publishers can set the tone for our ongoing relationship. Not only that, but happy customers also become top referral sources. We even have a referral program …

google two click penalty

8 ways to address Google’s Two-Click Penalty

Neera Shanker How-To

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through rate simultaneously goes down. When this happens, most publishers start talking about Google’s “Double-Click” or “Two-Click” penalty. If your site’s ads are affected by this, keep reading to learn eight ways to address the “Two-Click” penalty. …

Optimizing your SEO

Optimizing your SEO – A step-by-step guide

Trish Manrique How-To

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s vital that your work appears on the first page or two of a search engine’s results. SEO is not a new term and it’s definitely something you need to focus on to get your …

Optimize with lazy loading

How to optimize user experience with lazy loading

Neera Shanker How-To

A webpage downloads and renders its ads as soon as a user opens a new page. This will allow the browser to cache the whole webpage. But, there’s no guarantee that the user will actually view all the downloaded ads. You shouldn’t bulk load all the ads once a user opens a new page. Configure your page so that the …

desktop anchor blog post feature image

The Fundamental Value of Implementing Desktop Anchors

Sortable How-To

Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever they feel like it, they won’t realize how effective the careful placement of ads can be. Every website is different. You need to consider multiple factors when optimizing your ad layouts. Here are a few guidelines …

ad sizes

Top tips for optimizing your ad sizes in 2019

Sortable How-To

Your website may look fantastic with a 970×250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield. Focus on high demand ad sizes Buy-side partners pay for ad space that meets the needs of their buyers’ creative assets. Buyers …

Five Ways to Increase CPMs

Five ways to increase CPMs

Sortable How-To

At Sortable, our Customer Success teams spend a big chunk of their time looking for ways to optimize our publishers’ performance, which often comes down to trying to drive up programmatic CPMs. If you’re just starting out on your journey of increasing CPMs, we’ve travelled this road before. We’ve developed a map of sorts, and come up with several reliable …