Ad Tech News Roundup – January 2021

Trish Manrique News

At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications. In order to expand the discussion, we want to share these articles with you and give our opinions on what we think it means for Ad Tech. Our hope is to create a dialogue …

Top virtual Ad Ops conferences to attend in 2020

Trish Manrique Ad Monetization, News

At Sortable, we value our participation in conferences and industry events. This year the conference scene looks a little different with many events either being rescheduled or going virtual. These conferences are important for our publishers and the Ad Ops industry as a whole to connect and discuss the latest trending topics and hear from industry thought leaders.  Our team …

Sortable is the first Canadian company to receive the GoodWell Certification

Sortable News

KITCHENER, ON – JANUARY 9, 2018 – Based on quantifiable data and firm methodology, GoodWell has certified that Sortable is a fair, equitable, and humane workplace — the first in Canada to achieve this distinction. The GoodWell certification brings a data-driven approach to measuring a company’s culture and people. To determine the cultural health of an organization, GoodWell measures 11 …

Mediashift: Sortable Analytics helps publishers optimize their revenue faster

Sortable News

Publishers need to be able to wring every dollar out of their content, and the quicker they can access performance metrics, the better they are able to do so. For Running Shoes Guru, a one-person publication started in 2009, an analytics dashboard offering same-day ad performance and editorial metrics has led to significant revenue growth. The site, which draws more …

Media In Canada: Sortable dives into analytics with new launch

Sortable News

Automated ad operations company Sortable has jumped into analytics. Publishers can use its newly launched service, called Sortable Analytics, to unify reporting across ad partners as well as provide data on content and marketing. Sortable Analytics also connects to Sortable’s programmatic monetization stack.Read more

Betakit: Sortable launches analytics tool

Sortable News

This week, several Canadian startups have made announcements, launching new features, partnerships, and more. Here’s the latest on Canada’s movers and shakers.Read more

Sortable nominated for Employer of the Year in the DigiDay WorkLife Awards

Sortable News

KITCHENER, ON — AUGUST 16, 2017 – Sortable is the only Canadian finalist for Employer of the Year, Tech Platform in the first annual Digiday WorkLife Awards, presented by Digiday Careers. The Digiday WorkLife Awards showcases the media and marketing world’s best work environment as well as the values and cultural initiatives that make them unique. The judging panel is …

Ad Exchanger: Tickld makes content promotion a science with better analytics

Sortable News

Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers. The sites Tickld, Clipd and Knowable, part of the “Pulse” division at publishing company Gateway Blend, rely on social platforms to distribute content. Gateway Blend used to optimize the ad campaigns for Pulse content with day-old revenue data and proxy …

Media In Canada: Sortable opens Toronto office

Sortable News

Sortable, an automated ad operations company, is expanding into the Toronto market with two hires. To help drive that expansion with client and publisher outreach, the Kitchener, Ont.-based company has added Jennifer Lee Fields (pictured left) as head of strategic partnerships and Lila Hunt as publisher solutions architect.Read more

Advertising Age: Facebook launches header bidding, turns to partners for the tech

Sortable News

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire. The social media power said Wednesday that it’s bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Read more