KITCHENER, ON — AUGUST 16, 2017 – Sortable is the only Canadian finalist for Employer of the Year, Tech Platform in the first annual Digiday WorkLife Awards, presented by Digiday Careers. The Digiday WorkLife Awards showcases the media and marketing world’s best work environment as well as the values and cultural initiatives that make them unique. The judging panel is …
Ad Exchanger: Tickld makes content promotion a science with better analytics
Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers. The sites Tickld, Clipd and Knowable, part of the “Pulse” division at publishing company Gateway Blend, rely on social platforms to distribute content. Gateway Blend used to optimize the ad campaigns for Pulse content with day-old revenue data and proxy …
Media In Canada: Sortable opens Toronto office
Sortable, an automated ad operations company, is expanding into the Toronto market with two hires. To help drive that expansion with client and publisher outreach, the Kitchener, Ont.-based company has added Jennifer Lee Fields (pictured left) as head of strategic partnerships and Lila Hunt as publisher solutions architect.Read more
Advertising Age: Facebook launches header bidding, turns to partners for the tech
Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire. The social media power said Wednesday that it’s bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Read more
Business Insider: Facebook made an unprecedented move to partner with ad tech companies including Amazon to take on Google
Facebook announced on Wednesday it is partnering with six ad tech firms to open up its Facebook Audience Network – which lets thousands of developers and publishers make money from their apps and mobile sites with Facebook ads – to their header bidding platforms.Read more
Betakit: Former VICE Canada Chief Revenue Officer Ryan Fuss joins Waterloo-based Sortable
Fuss will work in Sortable’s newly-created role of chief revenue officer, where he will be responsible for revenue-generating activities like sales, marketing, and partnerships. Before joining VICE, Fuss was SVP of media solutions at Blue Ant Media, and has worked at media companies like Alliance Atlantis (now Corus), Mode Media, Yahoo Canada, and CHUM.Read more
CTV.ca: 7 local tech companies named some of Canada’s 50 fastest-growing
Deloitte’s 2016 list of Canada’s 50 fastest-growing technology companies contains no shortage of businesses based in Waterloo Region.Read more
BetaKit: Deloitte releases its list of Canada’s 50 fastest-growing companies
For almost 20 years, Deloitte has used the Technology Fast 50 program to celebrate Canadian companies that the firm says demonstrate innovation and rapid revenue growth over the last four years of operation.Read more
BoingBoing.net: Canadian tech firms will have their pick of overseas talent thanks to
The massive talent shortage in tech has all kinds of weird effects: the inability to outbid tech giants means that badly secured hospitals get devoured by ransomware; it means that companies that value diversity get to outmaneuver much better-resourced competitors; it means that companies that pledge to be ethical can edge out their competition (and that unethical conduct can have …
The Record: 7 Waterloo Region firms on Technology Fast 50 list
WATERLOO REGION — Seven Waterloo Region companies are on a new list of Canada’s fastest growing technology companies. Sortable, Axonify, Clearpath, Magnet Forensics, Aeryon Labs, eSentire and Dejero Labs are on Deloitte’s Technology Fast 50 list for 2016, which ranks the companies by revenue growth over the previous three years.Read more