Bad Actors, Bad Ad Quality, and just plain Bad UX

Bad Actors, Bad Ad Quality, and just plain Bad UX

User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience and in particular, unobtrusive. The …

Five Ways to Increase CPMs

Five Ways to Increase CPMs

At Sortable, our Customer Success teams spend a big chunk of their time looking for ways to optimize our publishers’ performance, which often comes down to trying to drive up programmatic CPMs. If you’re just starting out on your journey of increasing CPMs, we’ve travelled this road before. We’ve developed a map of sorts, and come up with several reliable …

A UTM Primer

A UTM Primer

Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article? If you are using paid ads, which campaigns are sending the most traffic, and which ones are the most profitable? It turns out a lot of these answers can be found by implementing UTM parameters. What …

The Impact of GDPR on Publishers

The Impact of GDPR on Publishers

It’s a new world post-rollout of the General Data Protection Regulation (GDPR), a European digital privacy law with global economic impact. An enormous amount of time, energy, and expense has been spent across the digital advertising industry “ from SSPs and DSPs, to publishers, marketers, and networks “ to integrate these new consumer privacy protections into their businesses. And with good …

How OpenRTB 3.0 Can Clean Up the Programmatic Ecosystem

How OpenRTB 3.0 Can Clean Up the Programmatic Ecosystem

2017 is shaping up to be the year programmatic tightened its bootstraps. Earlier this year, the IAB Tech Lab led an initiative to help combat fraud with ads.txt. And in September, they released the draft framework for OpenRTB 3.0 for public comment. Since the OpenRTB framework came into the world in 2010, the industry has grown and changed so immensely …

Just Keep Swimming: Maintaining Momentum With Your Content

Just Keep Swimming: Maintaining Momentum With Your Content

Have you ever thought of a website as a shark? Some species of sharks ” like the salmon shark and the great white shark ” need to keep swimming in order to breathe. And while a website may be made up of lines of code and content, it also needs to keep moving forward to survive. To build and maintain sustainability, …

Creating a Blockbuster: How Website Layout Affects Revenue Potential

Creating a Blockbuster: How Website Layout Affects Revenue Potential

The prolific film writer and director Alfred Hitchcock once said he liked to play his audience like a piano, meaning he’d push their buttons and pull their emotions; he aimed for complete control, directing their attention and behaviour. Much like filmmakers need to engage and please their audience, publishers need to understand how users consume content and figure out how …

What's going on with Google Chrome in 2018?

What’s going on with Google Chrome in 2018?

You’ve likely heard buzz about an update coming to Chrome in 2018 that will block bad and intrusive ads in desktop and mobile versions of the browser. While accurate, the rumour is maybe a little bit misleading. According to the search engine giant, the new feature will simply filter out certain types of ads on websites. Yeah, but what’s the …

Shining a light in programmatic's darkest corners with ads.txt

Shining a light in programmatic’s darkest corners with ads.txt

Programmatic advertising is a very smart, efficient, and cost-effective way to deliver highly-focused personalized ads to web audiences. Programmatic is so good at serving better-quality ads to more consumers, it generates higher revenues for each player in the supply chain. But only if ad fraud didn’t exist. Bad actors and ad fraud are the biggest challenges to the world of …

Track What Matters with Sortable Analytics

Track What Matters with Sortable Analytics

Sortable Analytics is here! We’re excited about the launch of our comprehensive dashboard and how it can empower publishers and make their lives easier. Right now content, marketing, and revenue operations teams largely sit in separate silos, each with their own tools, staff, and access to engineering resources. We don’t think siloing the three most important areas of your publishing …