Sortable Ranks Among Canada's Top Small & Medium Employers

Sortable Ranks Among Canada’s Top Small & Medium Employers

We’re excited to share that we’ve been named one of Canada’s Top Small & Medium Employers (SME), part of Mediacorp’s annual ranking of Canada’s Top 100 Employers. Employers were evaluated by the editors at Canada’s Top 100 Employers across the following criteria: (1) Physical Workplace; (2) Work Atmosphere & Social; (3) Health, Financial & Family Benefits; (4) Vacation & Time …

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid. The auction is conducted like this to encourage bidders to submit a bid that reflects the true value …

Header Bidding and Beyond - A Sortable Publisher Day Talk with Christopher Reid

Header Bidding and Beyond – A Sortable Publisher Day Talk with Christopher Reid

Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.  In the first of our videos from the day’s presentations, Sortable’s CEO Christopher Reid will walk through: If you’d like to know more about Sortable’s approach to header bidding, or would like to see a dashboard demo, let us know:

Stats Show Viewability Outlook Still Unclear

Stats Show Viewability Outlook Still Unclear

We’ve taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we’ve learned: Conclusions we can draw: Previously we made the case that viewability was not the metric of the future, and it seems that the industry …

Top 4 Articles of 2016

Top 4 Articles of 2016

From experiments in header bidding, to the impact of color in AdSense, and the real story behind how Sortable came to be, here are our top most-viewed articles of 2016: The assumption being put to the test: if bidders are good for business, then it stands to reason that the more bidder pressure, the better. We ran an experiment to …

Counting What Counts: CPM vs. Revenue

Counting What Counts: CPM vs. Revenue

It’s common for publishers to use CPM to compare the performance of ad partners. However, CPM doesn’t take into account a variety of factors, and can leave publishers confused when the CPMs on partner dashboards don’t translate to revenue. In order for publishers to truly understand how partners are performing, they need to look at eCPM and revenue, not just …

Christopher Reid - Sortable.com

Why I bought my company back

I think I’ve scared the bejesus out of the marketing department (aka Brenden and Kelly, who sit next to me) with the decision that the CEO wants to write some long form content on why I bought back my last startup, Snapsort. We’re going to hit send on this, look at some heatmaps and realize 80% of people bailed at …