A step-by-step guide to optimizing your SEO

When we’re trying to learn about a topic, our default action is to go to a search engine and look up that topic. Millions of searches are conducted every day and as a content creator, you want your work to appear on the first page or two of a search engine’s results. You’ve probably heard the term SEO being thrown …

Sortable.com - waterfall vs. header bidding

What you need to know about header bidding

Header bidding is a programmatic advertising technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google Ad Manager).  Header bidding evolved from waterfall bidding, which was a popular, but inefficient form of auctioning ad space. During a waterfall auction, publishers would offer their ad space from ad network to …

Seasonality

Seasonality and the summer slowdown

Earlier this year, we discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, and forecast and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may experience one of their weakest quarters of the fiscal year. There’s no need to panic”this is a common …

Ad Refresh, Reconsidered

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is …

google on phone

Are Google’s recent moves game-changers for publisher monetization?

On the surface, at least, the move to first price auctions should simplify and unify the mechanics of auction behaviour. In the past, if a single exchange was responsible for auctioning off an ad impression, a second price auction would award the highest bidder the right to serve the ad, at a penny more than the bid of the second …

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Let’s talk about session RPM

The few occasions we see session RPM decrease are when CPM decreases, there are fewer pages per session, or a lower value user visits the site (for example, a non-English speaking user visits an English-only website). Our team works with publishers to continuously optimize session RPM and address issues where we see session RPM decrease. Here are a few ways …

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The Fundamental Value of Implementing Desktop Anchors

Ad placements tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever they feel like it, they won’t realize how effective the careful placement of ads can be. Every website is different and you need to consider multiple factors when optimizing your ad layouts. Here are a few guidelines for ad …

4 Questions Every Publisher should ask when selecting an Ad Partner

4 Questions Every Publisher should ask when selecting an Ad Partner

Monetizing a website can be a difficult and arduous process, and can often take a fair amount of time out of a publisher’s day. Here at Sortable, we believe a trusted ad partner can be extremely beneficial for your business, taking the stress out of selling ads, allowing you to put time back into creating content and improving your website. …

Webinar - Analytics in Day-to-Day Ad Ops

Webinar – Analytics in Day-to-Day Ad Ops

Ad Ops is constantly evolving”the industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight into measuring ad effectiveness and recommending strategies for ad optimizations. Data has …

Why analytics is vital to ad ops

Why analytics is vital to ad ops

  Ad Ops is constantly evolving”the industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight into measuring ad effectiveness and recommending strategies for ad optimizations. Data …