Seasonality

Seasonality and the summer slowdown

Earlier this year, we discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, and forecast and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may experience one of their weakest quarters of the fiscal year. There’s no need to panic”this is a common …

Comparing managed refresh

Ad Refresh, Reconsidered

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is …

google on phone

Are Google’s recent moves game-changers for publisher monetization?

On the surface, at least, the move to first price auctions should simplify and unify the mechanics of auction behaviour. In the past, if a single exchange was responsible for auctioning off an ad impression, a second price auction would award the highest bidder the right to serve the ad, at a penny more than the bid of the second …

blue geometric square background

Let’s talk about session RPM

The few occasions we see session RPM decrease are when CPM decreases, there are fewer pages per session, or a lower value user visits the site (for example, a non-English speaking user visits an English-only website). Our team works with publishers to continuously optimize session RPM and address issues where we see session RPM decrease. Here are a few ways …

desktop anchor blog post feature image

The Fundamental Value of Implementing Desktop Anchors

Ad placements tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever they feel like it, they won’t realize how effective the careful placement of ads can be. Every website is different and you need to consider multiple factors when optimizing your ad layouts. Here are a few guidelines for ad …

ad sizes

Top tips for optimizing your ad sizes in 2019

Your website may look fantastic with a 970×250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield. Buy-side partners pay for ad space that meets the needs of their buyers’ creative assets. Buyers decide which ad unit sizes to …

4 Questions Every Publisher should ask when selecting an Ad Partner

4 Questions Every Publisher should ask when selecting an Ad Partner

Monetizing a website can be a difficult and arduous process, and can often take a fair amount of time out of a publisher’s day. Here at Sortable, we believe a trusted ad partner can be extremely beneficial for your business, taking the stress out of selling ads, allowing you to put time back into creating content and improving your website. …

Webinar - Analytics in Day-to-Day Ad Ops

Webinar – Analytics in Day-to-Day Ad Ops

Ad Ops is constantly evolving”the industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight into measuring ad effectiveness and recommending strategies for ad optimizations. Data has …

Why analytics is vital to ad ops

Why analytics is vital to ad ops

  Ad Ops is constantly evolving”the industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight into measuring ad effectiveness and recommending strategies for ad optimizations. Data …

The Buzz on Viewability and Optimizations for Revenue

The Buzz on Viewability and Optimizations for Revenue

Viewability is one of the most important metrics publishers can optimize towards because the first step in driving brand engagement for advertisers is to ensure campaigns are seen by users. Advertisers use several key performance indicators (KPIs) to help measure the performance of their digital campaign spend. Compared to traditional advertising forms like radio and print, digital advertising offers unique …