Freestar Announces Acquisition of Sortable Bolstering Its Monetization Solutions and Analytics Capabilities

Sortable Sortable Updates

Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 — Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of Sortable, a Canada-based ad management company that has been helping publishers optimize revenue since 2014. The acquisition brings a team of industry experts …

Life at Sortable: Meet Juelle

Sortable Sortable Updates

You’ve already met several members of the team like Jamie Murphy from Product, Daniel Rodriguez from Engineering, Julie Holmes from Onboarding, and Lindsey Ernst from Sales, but we think it’s about time you met someone from our Customer Success team. They’re the team that keeps our customers happy. It is our greatest pleasure to introduce Juelle Peters, Publisher Operations Specialist …

Life at Sortable: Meet Lindsey

Sortable Sortable Updates

Another month, another member of the Sortable team for you to meet! You’ve already met several members of the team like Jamie Murphy from Product, Daniel Rodriguez from Engineering, and Julie Holmes from Onboarding.  In this edition of Life at Sortable, we are so excited for you to meet Lindsey Ernst, a key member of our Sales team. Lindsey is …

Life at Sortable: Meet Daniel R.

Sortable Sortable Updates

You may encounter the Sales team, work directly with Onboarding and Sales, but behind our products is the team who builds it. We wouldn’t be where we are today without them. If we’ve launched a new offering, it’s because our Engineering team has worked endlessly to see it come to life. If you’re a Sortable publisher and had any issues …

Life at Sortable: Meet Julie

Sortable Sortable Updates

When you decide to partner with Sortable, one of the first teams you’ll encounter is our Onboarding team. They help you get ramped up to launch your site with us. We are pleased to introduce you to Julie Holm, Team Lead for Onboarding at Sortable. Julie started at Sortable in March of 2017 as a Customer Success and Technical Solutions …

Sortable 101: Sorta-What?

Sortable Sortable Updates

We know there are a lot of different ad monetization solutions out there, even under the Sortable umbrella, so we wanted to take the time to introduce you to our solution suite, give you some information that will help you make the best decision for your business, and finally — show you what we like to call the Sortable Advantage …

Sortable 101: Sorta-Who?

Sortable Sortable Updates

Ad Ops can be a very confusing industry — from AdSense to header bidding, to staying on top of industry changes and events, it can get overwhelming! To try and simplify some things, we introduced our Sortable 101 webinar series, where insiders here at Sortable break down the different aspects that make up all things ‘Ad Ops’ and translate it …

Life at Sortable: Meet Jamie

Sortable Sortable Updates

You may have read or heard us saying the “Sortable team” or “our team” and we thought it was time that we started introducing you to various individuals who make up Sortable. So we’d like to introduce you to an important member of the Sortable team.  In the first edition of Life at Sortable, we are thrilled to introduce you …

Ads.txt

Not Updating Your Ads.txt Is Costing You New Ad Revenue

Neera Shanker Sortable Updates

As a refresher, let’s start with what an ads.txt file is. Already an expert? Perfect. Scroll down to learn how you’re not unlocking new revenue when you don’t update your file. What is ads.txt? Ads.txt (which stands for Authorized Digital Sellers) is an initiative by the Interactive Advertising Bureau (IAB) Tech Lab to improve transparency in programmatic advertising. It aims …

CMP

What’s The Sortable-hosted Quantcast CMP?

Neera Shanker Sortable Updates

What is a consent management platform (CMP)? Just to review, a consent management platform (CMP) is a way for publishers to collect and manage consent from site visitors for the data their site (or sites they own) uses and stores. It is a simplified way for publishers to stay on top of managing their site visitors’ privacy concerns, all while …