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Top 5 Articles of 2016

By | Blog, Sortable, Top Lists | No Comments

From experiments in header bidding, to the impact of color in AdSense, and the real story behind how Sortable came to be, here are our top five most-viewed articles of 2016: Header Bidding Trial by Fire: How 6 Popular Header Bidders Perform The assumption being put to the test: if…

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How we hire developers at Sortable

By | Hiring, Sortable | No Comments

Hiring is hard. Assessing technical proficiency, planning for the needs of individual teams, and feeling out culture fit company-wide means that there will always be human decision making involved when filling roles. We assembled our engineering hiring committee — senior developers Mark, Colin, Graeme, and Steven — for an open…

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How Seasonality Affects CPMs

By | Blog, Sortable | No Comments
As a new quarter approaches, you’ve probably noticed that your CPMs are starting to drop. And you might be wondering why. Depending on the time of year, CPMs and fill rates can fluctuate significantly. While some verticals are impacted more than others, it’s important to understand how seasonality affects CPMs. Advertisers tend...
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