8 ways to address Google’s Two-Click Penalty

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through rate simultaneously goes down. When this happens, most publishers start talking about Google’s “Double-Click” or “Two-Click” penalty. If your site’s ads are affected by this, keep reading to learn eight ways to address the “Two-Click” penalty. …

Content monetization

Short-form and long-form content monetization

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows are examples of short-form content that are short and sweet, and straight to the point. In contrast, whitepapers, ebooks, and webinars are more in-depth and comprehensive. When content is what is driving users to your site, …

Optimizing your SEO

Optimizing your SEO – A step-by-step guide

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s vital that your work appears on the first page or two of a search engine’s results. SEO is not a new term and it’s definitely something you need to focus on to get your …

Comparing managed refresh

Ad Refresh, Reconsidered

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is …

google on phone

Are Google’s recent moves game-changers for publisher monetization?

On the surface, at least, the move to first price auctions should simplify and unify the mechanics of auction behaviour. In the past, if a single exchange was responsible for auctioning off an ad impression, a second price auction would award the highest bidder the right to serve the ad, at a penny more than the bid of the second …

blue geometric square background

Let’s talk about session RPM

The few occasions we see session RPM decrease are when CPM decreases, there are fewer pages per session, or a lower value user visits the site (for example, a non-English speaking user visits an English-only website). Our team works with publishers to continuously optimize session RPM and address issues where we see session RPM decrease. Here are a few ways …

What’s going on with Google Chrome in 2018?

You’ve likely heard buzz about an update coming to Chrome in 2018 that will block bad and intrusive ads in desktop and mobile versions of the browser. While accurate, the rumour is maybe a little bit misleading. According to the search engine giant, the new feature will simply filter out certain types of ads on websites. Yeah, but what’s the …

What Does Facebook’s Rise in Ad Tech Mean for the Open Web?

The reality is that Facebook is one of the most powerful companies in the tech industry – and arguably, the world. The rise of Facebook The Advertising Company has been impressive. Only a couple of years ago, it was still just a social networking company, and it wasn’t until recently that Facebook  officially became the second largest digital advertising company. …

Sortable Ranks Among Canada's Top Small & Medium Employers

Sortable Ranks Among Canada’s Top Small & Medium Employers

We’re excited to share that we’ve been named one of Canada’s Top Small & Medium Employers (SME), part of Mediacorp’s annual ranking of Canada’s Top 100 Employers. Employers were evaluated by the editors at Canada’s Top 100 Employers across the following criteria: (1) Physical Workplace; (2) Work Atmosphere & Social; (3) Health, Financial & Family Benefits; (4) Vacation & Time …

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid. The auction is conducted like this to encourage bidders to submit a bid that reflects the true value …