A step-by-step guide to optimizing your SEO

When we’re trying to learn about a topic, our default action is to go to a search engine and look up that topic. Millions of searches are conducted every day and as a content creator, you want your work to appear on the first page or two of a search engine’s results. You’ve probably heard the term SEO being thrown …

Ad Refresh, Reconsidered

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is …

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Are Google’s recent moves game-changers for publisher monetization?

On the surface, at least, the move to first price auctions should simplify and unify the mechanics of auction behaviour. In the past, if a single exchange was responsible for auctioning off an ad impression, a second price auction would award the highest bidder the right to serve the ad, at a penny more than the bid of the second …

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Let’s talk about session RPM

The few occasions we see session RPM decrease are when CPM decreases, there are fewer pages per session, or a lower value user visits the site (for example, a non-English speaking user visits an English-only website). Our team works with publishers to continuously optimize session RPM and address issues where we see session RPM decrease. Here are a few ways …

What's going on with Google Chrome in 2018?

What’s going on with Google Chrome in 2018?

You’ve likely heard buzz about an update coming to Chrome in 2018 that will block bad and intrusive ads in desktop and mobile versions of the browser. While accurate, the rumour is maybe a little bit misleading. According to the search engine giant, the new feature will simply filter out certain types of ads on websites. Yeah, but what’s the …

What Does Facebook's Rise in Ad Tech Mean for the Open Web?

What Does Facebook’s Rise in Ad Tech Mean for the Open Web?

The reality is that Facebook is one of the most powerful companies in the tech industry – and arguably, the world. The rise of Facebook The Advertising Company has been impressive. Only a couple of years ago, it was still just a social networking company, and it wasn’t until recently that Facebook  officially became the second largest digital advertising company. …

Sortable Ranks Among Canada's Top Small & Medium Employers

Sortable Ranks Among Canada’s Top Small & Medium Employers

We’re excited to share that we’ve been named one of Canada’s Top Small & Medium Employers (SME), part of Mediacorp’s annual ranking of Canada’s Top 100 Employers. Employers were evaluated by the editors at Canada’s Top 100 Employers across the following criteria: (1) Physical Workplace; (2) Work Atmosphere & Social; (3) Health, Financial & Family Benefits; (4) Vacation & Time …

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid. The auction is conducted like this to encourage bidders to submit a bid that reflects the true value …

Header Bidding and Beyond - A Sortable Publisher Day Talk with Christopher Reid

Header Bidding and Beyond – A Sortable Publisher Day Talk with Christopher Reid

Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.  In the first of our videos from the day’s presentations, Sortable’s CEO Christopher Reid will walk through: If you’d like to know more about Sortable’s approach to header bidding, or would like to see a dashboard demo, let us know:

Stats Show Viewability Outlook Still Unclear

Stats Show Viewability Outlook Still Unclear

We’ve taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we’ve learned: Conclusions we can draw: Previously we made the case that viewability was not the metric of the future, and it seems that the industry …