Optimize with lazy loading

Optimize with Lazy Loading

Normally when a user opens a webpage, the ads for the entire page are downloaded and rendered all at once. While this allows the browser to cache the whole web page, there’s no guarantee that the user will actually view all of the downloaded ads. Instead of bulk loading all of the ads when the page is accessed, you can …

Ad Refresh, Reconsidered

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is …

desktop anchor blog post feature image

The Fundamental Value of Implementing Desktop Anchors

Ad placements tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever they feel like it, they won’t realize how effective the careful placement of ads can be. Every website is different and you need to consider multiple factors when optimizing your ad layouts. Here are a few guidelines for ad …

Webinar - Analytics in Day-to-Day Ad Ops

Webinar – Analytics in Day-to-Day Ad Ops

Ad Ops is constantly evolving”the industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight into measuring ad effectiveness and recommending strategies for ad optimizations. Data has …

Bad Actors, Bad Ad Quality, and just plain Bad UX

Bad Actors, Bad Ad Quality, and just plain Bad UX

User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience and in particular, unobtrusive. The …

Take Two: Sortable Joins Deloitte Fast 50 Fastest Growing Technology Companies

We’re excited to share that we’ve been named #8 on the Deloitte Fast 50, an annual ranking of the fastest growing tech companies in Canada drawn from the North American Technology Fast 500 initiative (where we ranked #72). With a reported three-year revenue growth of 1,705% percent, we’re proud to join an elite group of Canadian-grown tech industry leaders. We’re in good local company …

Google Isn’t Going Anywhere

A few weeks ago, we contributed an article to AdExchanger’s Data-Driven Thinking column about the civil war within the advertising industry. In the article, we discussed that the industry factions could be in trouble ” with the exception of Google. We wanted to expand on why and how Google became such a powerful player in the online advertising industry. Depending …

How we hire developers at Sortable

Hiring is hard. Assessing technical proficiency, planning for the needs of individual teams, and feeling out culture fit company-wide means that there will always be human decision making involved when filling roles. We assembled our engineering hiring committee – senior developers Mark, Colin, Graeme, and Steven – for an open discussion on what goes on behind the scenes when you …