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What is Buyers.json?

Trish Manrique Ad Ops, Uncategorized

Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to disclose the identities of buyers publicly. From a security standpoint, this is crucial because it allows for immediate identification of any threats once they appear.  It is intended to be the mirror mechanism of Sellers.json, which supply-side platforms currently use to disclose the identities of their …

10 ad tech trends to watch for in 2020

Top 10 ad tech trends to watch for in 2020

Mark Dixon Uncategorized

As the calendar flips over and a new year begins, we tend to reflect on the past year and think ahead to what is to come. Maybe there is great pride in certain accomplishments, maybe some mistakes to learn from, but there is always a sense of hope for the fresh start and opportunity that a new year may bring. …