COVID-19 keyword block list terms

Trish Manrique Ad Ops

Last updated: March 19, 2020, at 10:38 pm 

As the coronavirus pandemic continues, some advertisers are tasked with quickly adding keywords related to the virus to their keyword blocklists. Similar to publishers, advertisers maintain their own blocklists to protect their brand safety. Advertisers will not buy advertising space on pages that contain specific keywords.

Here are general keywords that may be added to blocklists by advertisers related to the virus:

  • Coronavirus
  • Coronavirus pandemic
  • Coronavirus symptoms
  • Coronavirus news
  • Coronavirus USA
  • Coronavirus China
  • Coronavirus Italy
  • Coronavirus recession
  • Coronavirus update
  • Coronavirus map
  • Coronavirus vaccine
  • Coronavirus pets
  • COVID-19
  • COVID-19 live updates
  • Pandemic
  • Virus
  • Face masks
  • Respirator masks
  • N95 face masks