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Ad Exchanger: Tickld makes content promotion a science with better analytics

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Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers. The sites Tickld, Clipd and Knowable, part of the “Pulse” division at publishing company Gateway Blend, rely on social platforms to distribute content. Gateway Blend used to optimize the ad campaigns for Pulse content with day-old revenue data and proxy metrics like page views.Read more