- machine learning

Ad Tech Daily: Sortable Ad Engine Launches, Uses Data and Machine Learning to Improve Publisher Monetization

Sortable’s Ad Engine – a platform that Ad Tech Daily has recently started testing – officially launched as of last week.

In a nutshell, Sortable employs data and machine learning in making real-time decisions about what each ad impression should serve, with the ultimate goal of helping publishers generate more revenue from their ads. Read more