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Native Ads for Beginners

Trish Manrique Ad Monetization

There are several different types of ads publishers can use on their websites.  With their growing popularity, native ads are arguably the best choice for publishers who are looking for a less disruptive ad user experience, given their tendency to blend in with a site’s look and feel. This makes the advertisement feel natural, welcome, and much more appealing. In …

lady on laptop

What are Rich Media Ads?

Trish Manrique Ad Monetization

You’ve probably come across a rich media ad without knowing it — they can be difficult to distinguish from video or interstitial ads. Unlike standard ads, they take a lot of time, effort, and money to create.   In this article, we’re going to tell you everything you need to know about rich media ads.  What are rich media ads? According …

The Difference Between Native and Display Ads

Trish Manrique Ad Ops

Twenty-seven years, that’s how long it has been since the very first banner ad was published. The year was 1994, and the banner created for AT&T looked like this:  Interestingly enough, the first banner ad didn’t mention the advertiser at all. According to Mashable, that was because AT&T hadn’t signed off on it by the time publication time came around.  …

What are Sticky Banner Ads?

Trish Manrique Ad Ops

There are tons of ad units that can appear on a publisher’s site. However, not all ad layouts are created equally or as effective as others. One of the newest layouts on the scene is sticky banner ads, aka sticky ads. Sticky ads were designed to enhance the user experience by standing out and encouraging user engagement.  In this article, …

Best Mobile Ad Sizes for 2021

Trish Manrique Ad Monetization

In 2018, mobile advertising accounted for an astounding 75% of all digital ad spend, with companies in the U.S alone spending over $70 billion to reach an estimated three billion mobile phone users. Since 2018, the number of mobile users has increased to 5.2 billion, and mobile use continues to grow at a rate of around 2%. With these kinds …

Types of Video Ad Formats

Trish Manrique Ad Ops

Video advertising has become mainstream in recent years and continues to grow in popularity in the programmatic advertising ecosystem. Online video advertising offerings are expanding rapidly, with more than 90% of marketers believing that video ads are going to be the core of the majority of marketing strategies in the years to come. Video advertising is the process of displaying …

VAST vs. VPAID – What They Are, How They Work, And More!

Trish Manrique Ad Ops

Some consumers find video more compelling than text, easier to pay attention to, and easier for users to retain information. The proportion of internet traffic that is video is increasing exponentially. Today, videos account for 80% of internet traffic. This shift is changing the priorities for ad spend and how publishers can profit from video advertising. To help facilitate the …

Netflix watching OTT CTV

What are OTT and CTV?

Trish Manrique Ad Monetization

While people are watching just as much content on TV as ever, the way that we are consuming digital media is changing. Increased bandwidth has opened up a new world of possibilities to enjoy our favorite shows. Streaming video has grown from a niche pursuit with low resolution options to the preferred method for consuming content on TV.  The number …

What are Interstitials in Web Advertising?

Neera Shanker Ad Monetization

What is an Interstitial Ad? Sortable now supports Google’s new interstitial ad product which provides publishers with a new revenue stream by showing users an ad between some pageviews. It is initiated when a user clicks a relevant link on one page and the user sees the ad before they can view the page for which they’ve clicked a link. The ad …

What is Sponsored Video?

Kate Laing Ad Monetization

Publishers everywhere are consistently looking for ways to improve the user experience for their readers, while simultaneously optimizing and maximizing their revenue. But increasing the ad density on page has its limitations from a user experience perspective, and brands and publishers are competing for space and advertising dollars like never before — so what’s a publisher to do? Enter: the …