Using Sortable’s Core Web Vitals Report

Sortable Ad Monetization

In May 2020, Google announced that page experience signals will soon be included in Google Search Ranking. The new page experience signals combine Core Web Vitals (CWV) with their existing search signals of mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. Rolling out in June 2021 (originally scheduled for May 2021), it’s important that you assess your website to align with …

What is AMP?

Sortable Ad Monetization

When you’re using your smartphone or another smart device other than your computer to search for content on the internet, you’re likely encountering Accelerated Mobile Pages.  Accelerated Mobile Pages (AMP) are what allow your mobile searches to be conducted at high speeds, and faster is always favourable — for both publishers and users. In this article, we’re going to tell …


What is First Input Delay (FID)?

Sortable Ad Ops

First Delay Input (FID) is one of Google’s Core Web Vitals (CWV). FID is an important user-centric metric for measuring load responsiveness, according to It helps quantify a user’s perception of a responsive or unresponsive page.  How is FID measured? The FID metric helps measure a user’s first impression of your site’s interactivity and responsiveness. It begins when a …


What is Cumulative Layout Shift (CLS)?

Sortable Ad Ops

What is CLS? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpected …

largest contentful paint

What Is Largest Contentful Paint (LCP)?

Sortable Ad Ops

Largest Contentful Paint (LCP) is one of Google’s Core Web Vitals (CWVs). LCP is an important user-centric measurement of how fast the largest image or text block renders on a website page, according to How is LCP measured? LCP is measured with several key elements and contributes to strong search engine optimization and higher organic Google rankings. Typical elements that …