COVID-19 Update: April CPMs, Trends and More

Kate Laing Ad Monetization, Ad Ops

At the end of the first quarter, we discussed the effect that the pandemic has had on publishers in Q1 and, as promised, we’re here to keep you updated regarding current trends as we dive into our second quarter. We’ll keep the updates coming as long as COVID remains a major player to make sure you’re in the loop about …

Helping Out In A Crisis

Kate Laing Ad Monetization, Ad Ops, Sortable Updates

Here at Sortable, we’ve been keeping a close eye on the effects the COVID-19 pandemic is having on the markets, but more importantly to us — on our publishers. Like many other companies in our area, and across the globe, we’ve been looking for a way to help! In our search for the best way, we began a discussion with …

How COVID-19 has impacted Publishers in Q1

Kate Laing Ad Monetization, Ad Ops

We all know that certain businesses and industries have a seasonal component to their ebb and flow, but the introduction of the novel coronavirus, COVID-19, has thrown normal seasonal patterns out of the proverbial window. Need a refresher on the typical seasonal patterns? Here’s A Seasonality Primer that should help you get your bearings. Brands around the world are adding …

How to minimize the COVID-19 impact on publisher revenue

Trish Manrique Ad Monetization, Ad Ops

Coronavirus USA. Symptoms of coronavirus. Coronavirus testing. Corona virus news. What is corona virus. Corona virus relief. Corona virus curve. These are a few of the top trending queries in the US from the past week, according to Google Trends (as of March 19th, 2020). Here at Sortable, we know that the current state of affairs has been top of …

COVID-19 keyword block list terms

Trish Manrique Ad Ops

Last updated: April 7, 2020, at 10:38 am  As the coronavirus pandemic continues, some advertisers are tasked with quickly adding keywords related to the virus to their keyword blocklists. Similar to publishers, advertisers maintain their own blocklists to protect their brand safety. Advertisers will not buy advertising space on pages that contain specific keywords. Here are general keywords that may …