What Is Google Ad Manager 360?

Sortable Ad Ops

Google Ad Manager (GAM) 360, is the latest platform that organizes and delivers ads through the web, including mobile and app inventory. In a nutshell, it takes on the resources from DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX) to offer the services used by both the buy-side and sell-side. The complete platform enables publishers to increase their revenue …

google ad manager account

What is Google Ad Manager?

Sortable Ad Ops

Most publishers understand that ad servers play a significant role in their ad earnings. Of course, as a publisher, you need an ad server that can offer you both flexibility and maximum control over your ad inventory. It should also be user-friendly, have minimal delays in delivery, and a minimal hindrance when it comes to your monetization. That’s where Google …

Using Ad Refresh with AdSense and AdX

Sortable Ad Monetization

If you’re the sort of person who only really scans websites and doesn’t spend a whole lot of time reading them in depth, you may only be subject to a single ad impression from any ads you’re exposed to. But, if you tend to read in-depth articles, or for whatever reason, something has captured your attention, the original ads you …

Page-Level, Site-Level, and Account-Level Enforcements in Google AdSense and Google Ad Manager

Sortable Ad Monetization

Like credit card applications, Google has detailed policy and terms documents for using AdSense and Ad Manager. Unfortunately, many publishers don’t spend time reviewing the terms and are surprised when Google notifies them about a violation.  Page-level, site-level, and account-level enforcements are what Google uses to control the ads you display on your site. When an ad violation occurs, Google …


Google AdSense vs. Google Ad Manager

Sortable Ad Monetization

Google provides you with many different products to help you monetize your online platforms. Two of the most popular products for publishers to use are Google AdSense and Google Ad Manager, which have dominated the programmatic advertising scene.  However, it can often be confusing for people to distinguish between the two and decide on which ad monetization tool to choose.  …

What is Target CPM in Google Ad Manager?

Sortable Ad Ops

It’s common for publishers to use a metric like CPM to compare the performance of ad partners on their site. Cost Per Mille (CPM) is the amount advertisers are willing to pay for one thousand impressions on a publisher’s website. There are many factors that play a role in determining CPM, like content, advertiser, geography, audience demographics, and intent. As …

double click for publishers google ad manager

DoubleClick for Publishers to GAM – What you need to know

Sortable Ad Ops

AdSense is a Google service that most publishers have encountered before — for many publishers, it is the fastest way for their website to start earning money. All users have to do is create an account, set up ads, and start earning. This method may be ideal for beginners, but for seasoned pros, it can be limiting. In order to …

Google AdSense Alternatives in 2021

Sortable Ad Ops

It’s 2021 and you might be considering it’s time to step up your advertising operations game. Since you’re reading this, there’s also a pretty good chance that you use Google AdSense to fill a bunch of your inventory. And why wouldn’t you? Millions of sites use AdSense to serve ads, and it’s a pretty damn good platform. But that doesn’t …

google two click penalty

8 ways to address Google’s Two-Click Penalty

Neera Shanker How-To

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through rate simultaneously goes down. When this happens, most publishers start talking about Google’s “Double-Click” or “Two-Click” penalty. If your site’s ads are affected by this, keep reading to learn eight ways to address the “Two-Click” penalty. …