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What Does RPM Stand For?

Sortable Ad Monetization

One of the first terms that you hear when you’re breaking into programmatic advertising word is RPM. The term is an abbreviation for “rate per mille,” where “mille” stands for 1,000. This is a common method used by online advertising platforms such as AdSense, for example, to determine the pay rate for 1,000 ad impressions on a website.  This is …

Pageviews vs. Sessions vs. Unique Pageviews

Sortable Ad Ops

If you have a website, you’re probably using Google Analytics to track your online traffic (if you aren’t, you really should set it up). Simply by adding a tiny piece of code to your website, you can monitor not just the total number of pageviews on your website, but also how visitors interact with your website. But the Google Analytics …

What is Target CPM in Google Ad Manager?

Sortable Ad Ops

It’s common for publishers to use a metric like CPM to compare the performance of ad partners on their site. Cost Per Mille (CPM) is the amount advertisers are willing to pay for one thousand impressions on a publisher’s website. There are many factors that play a role in determining CPM, like content, advertiser, geography, audience demographics, and intent. As …

Counting what counts: CPMs, eCPMs, and revenue

Mark Dixon Ad Ops

It’s common for publishers to use a metric like CPMs to compare the performance of ad partners on their site. However, CPMs may not account for other factors that can impact a site’s overall revenue, and can cause confusion when higher CPMs don’t necessarily result in increased revenue. What is CPM? Cost Per Mille (CPM) is the amount advertisers are …

Let’s talk about session RPM

Sortable Ad Ops

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving your site, or if there are opportunities for you to optimize. Lots of data points are available to a publisher, like CPM, eCPM, overall revenue, page RPM, and fill rate. We know that it …

The Buzz on Viewability and Optimizations for Revenue

The buzz on viewability and optimizations for revenue

Sortable Ad Ops

Viewability is one of the most important metrics publishers can optimize towards. The first step in driving brand engagement for advertisers is to ensure campaigns are seen by users. Advertisers use several key performance indicators (KPIs) to help measure the performance of their digital campaign spend. Compared to traditional form of advertising, digital advertising offers unique opportunities for brands to …

Five Ways to Increase CPMs

Five ways to increase CPMs

Sortable How-To

At Sortable, our Customer Success teams spend a big chunk of their time looking for ways to optimize our publishers’ performance, which often comes down to trying to drive up programmatic CPMs. If you’re just starting out on your journey of increasing CPMs, we’ve travelled this road before. We’ve developed a map of sorts, and come up with several reliable …

A UTM Primer

A UTM primer

Sortable Ad Ops

Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article? If you are using paid ads, which campaigns are sending the most traffic, and which ones are the most profitable? It turns out a lot of these answers can be found by implementing UTM parameters. What …