Seasonality and the Rise of the CPMs

Liz Zwiers Seasonal Trends

Nowadays, we have to work harder to find hope when it seems like there are so many things to worry about. We find ourselves gravitating towards things that bring us comfort, like rewatching beloved movies and TV shows, spending time with our families, and eating ALL THE THINGS. Lately, it’s been difficult to discern what is real and what is …

Maximize Yield in Q4 2020

Trish Manrique Ad Monetization

This pandemic threw us all in for a loop – impacting ad revenue and yield. When we were planning our 2020 projections, we didn’t see COVID-19 on the horizon or how it would have such an impact on the entire world. Here’s what we’ve observed over the past year: As a result of COVID-19, some publishers saw larger than expected …

Seasonality And The Summer Slowdown

Minhung Ling Seasonal Trends

Last updated on June 2020 We’ve always discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, forecast, and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may have expected to experience one of their weakest quarters of the fiscal year, but with COVID-19, …

seasonality primer

A seasonality primer

Trish Manrique Seasonal Trends

Have you been affected by seasonal trends? Unsure of what it is or how to address it? We go into the basics of seasonality. What is seasonality? Seasonality is the impact on advertiser spend and ad revenue by major consumer events and the seasonal trends in the ad industry. Therefore it’s important to understand seasonality in order to effectively benchmark, …

seasonality: winter, spring, summer, fall

Seasonality, CPMs, and you

Minhung Ling Seasonal Trends

Last updated: March 2021 As the new quarter begins, you may have noticed a drop in your CPMs. Seasonality (looking at how you — and the ad industry as a whole — are affected by the time of the year) impacts advertiser spend and thus, CPMs. While some verticals are impacted more than others, it’s important to understand how seasonality …