How to Remove Bad Ads From Your Website

Sortable Ad Ops

When you’ve got advertising space on your website, it’s entirely likely that at some point you’ll come across malicious, spammy, or downright illegal ads. And, unfortunately, your website visitors will likely see these ads before you do. With almost every modern internet user seeing advertisements and website content as two sides of the same coin, it can seriously harm your …

5 Ways to Increase Revenue from Website Ads

Sortable Ad Monetization

When you consider the potential revenue, it’s no surprise that monetizing websites with ads has become so popular. And as the largest ad platform in the world, Google AdSense makes it easy. After completing the quick setup, your website can start earning actual ad revenue right away — with Google completing most of the work. Whether you’re just starting or …

How to Improve Your Website Traffic

Sortable Ad Monetization

Looking to monetize your website? Take a look at your data. Do your analytics indicate that your website traffic is high? I ask because website traffic is a good indicator of whether or not your website is ready to be monetized. Certain ad partners, like Sortable, have specific thresholds for your website traffic to meet before working with them.  Website …

Maximize Yield in Q4 2020

Sortable Ad Monetization

This pandemic threw us all in for a loop – impacting ad revenue and yield. When we were planning our 2020 projections, we didn’t see COVID-19 on the horizon or how it would have such an impact on the entire world. Here’s what we’ve observed over the past year: As a result of COVID-19, some publishers saw larger than expected …

Three Ways To Optimize For Mobile

Sortable How-To

In 2012, a report conducted by IAB found that only 9% of internet advertising revenue was a result of mobile. Since then, mobile ad spend (including advertising on mobile phones, tablets, and mobile internet-connect devices) continues to grow year over year, making desktop secondary by comparison. In 2019, US mobile ad spend saw an increase of 23%, reaching $87.20 billion. …

How To Improve Viewability

Sortable How-To

Viewability is a hot topic for every publisher as it’s a key metric for improving your ad revenue and maximizing the content that you work so hard to produce for your audience. So what exactly does ‘viewability’ mean, why is it important, and more critically, how do you improve it? Let’s dig in. What is ‘viewability’ and why is it …

How to Improve Your Site Traffic With High-Quality Traffic

Sortable How-To

Every publisher knows that in the world of ad monetization, traffic is king — and monetizing that traffic can mean major revenue. The challenge is that in order to work with most Ad Ops providers, including Sortable, a minimum traffic threshold has to be met! So how do you go about getting more of it? Is all traffic equal, or …

5 Quick Wins to Boost Your Website Monetization

Sortable Ad Ops

If you’re a publisher who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, we’re going to discuss some helpful tips to help your website monetization! We know how important it is to your business to make sure you’re in the best position to maximize your income, …

Optimize with lazy loading

How to optimize user experience with lazy loading

Neera Shanker How-To

A webpage downloads and renders its ads as soon as a user opens a new page. This will allow the browser to cache the whole webpage. But, there’s no guarantee that the user will actually view all the downloaded ads. You shouldn’t bulk load all the ads once a user opens a new page. Configure your page so that the …

Ad refresh, reconsidered

Sortable Ad Ops

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user. This, in turn, should produce higher revenue-per-session for the publisher. Ad refresh is …