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How To Serve Static Assets To Improve User Experience

Trish Manrique How-To

Using a cache to serve static assets is a great way to reduce the load on your web server by decreasing the number of requests it receives. It’s most useful for content that doesn’t change often. A static asset is a file that’s not directly associated with a web page or application. Think of the header images you see on …

Page Load Speed – Just the Facts, Please

Liz Zwiers Ad Ops

Page load speed is a concern for many publishers nowadays, especially with Google’s upcoming roll-out of Core Web Vitals. But what does that mean for you? If you aren’t familiar with the issue, or you just want to learn more, we’ve got you covered. What is page load speed? Put simply, page load speed is how fast your web page …

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How to Serve Next-Gen Image Formats in Modern Browsers

Trish Manrique How-To

The future of the web is image-heavy. While the original vision was for text and links, it’s increasingly becoming an image-driven world. In fact, research has shown that sites with images make your user more likely to browse around. If you’re using WordPress, chances are you’re already doing a decent job at optimizing images. That’s good, but there are ways …

Google Web Vitals

What are Core Web Vitals?

Trish Manrique Ad Ops

You’re probably familiar with Core Web Vitals and didn’t even know it. If you own a website, you’ve most likely visited PageSpeed Insights to see how your website’s page experience is performing according to Google’s standards. PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may …

How to Remove Bad Ads From Your Website

Trish Manrique Ad Ops

When you’ve got advertising space on your website, it’s entirely likely that at some point you’ll come across malicious, spammy, or downright illegal ads. And, unfortunately, your website visitors will likely see these ads before you do. With almost every modern internet user seeing advertisements and website content as two sides of the same coin, it can seriously harm your …

Using a Sitemap – An Easy Win to Get Your WordPress Site Noticed

Trish Manrique How-To

At Sortable, we understand how challenging it can be for newcomers to launch a profitable website, whether that’s a blog targeting new moms or an e-commerce store with thousands of products. Some of the most vital components of a successful website are XML sitemaps, so if your WordPress site doesn’t have one yet, now is the time to generate a sitemap …

How Does CDN Caching Work?

Trish Manrique Ad Ops

Have you ever wondered how Amazon is able to offer such quick delivery times for such a wide range of items? It’s because they aren’t shipping from one central location, with some packages arriving faster for some customers who are closer to the central hub. Instead, they store inventory and ship items from a vast web of smaller warehouses across …

What is Ad Blindness and How Can We Stop It?

Trish Manrique Ad Ops

As we spend more of our time on the internet, we’ve adapted to get the most out of sites as possible. Being exposed to constant ads is an accepted fact that comes with ingesting free content, but instead of getting annoyed by ads, we’ve adopted a different strategy: we ignore them. This phenomenon, called ad blindness, is responsible for poor …

Top Four WordPress Site Speed Plugins for 2021

Trish Manrique How-To

Based on our testing at Sortable, there’s little doubt remaining that site speed is a vital metric for successful search engine optimization. The catch is, having the fastest website on the planet doesn’t guarantee that your site will grow or even earn a single dollar, but in general, fast websites fare better on Google’s search results page. To check your …

What is Ad Experience and Why is it Important?

Kate Laing Ad Ops

Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining what it means to Neal Thurman, Co-Founder of the Brand Safety Institute (BSI) and Director of the Coalition for Better Ads. He’s the expert at BSI that we collaborated with for this in-depth view of ad …