What is AMP?

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When you’re using your smartphone or another smart device other than your computer to search for content on the internet, you’re likely encountering Accelerated Mobile Pages.  Accelerated Mobile Pages (AMP) are what allow your mobile searches to be conducted at high speeds, and faster is always favourable — for both publishers and users. In this article, we’re going to tell …

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How to Identify Bot Traffic

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As a publisher, bot traffic can sometimes be the bane of your existence. When you notice that your website, ads, and campaigns have become sluggish or lacklustre in performance, the culprit is usually one of the various bots circulating the digital world. If left unchecked, bots can cause both your ad revenue and your website quality to swan dive.  So, …

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Optimize your Website with These Redesign Tips

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You may think that your website design doesn’t matter much if you’re not running a business in a flashy industry. However, we can assure you that it absolutely matters regardless of the industry you’re in.  Just in case you didn’t already know, poor web design can negatively impact your conversions and sales. That’s why it’s essential that you approach your …

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How to do a Split Test with Sortable

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You’ve probably heard the phrase “split testing” being thrown around if you own a website or are involved in ecommerce. If you’re unfamiliar, split testing is a fairly simple concept of comparing two website or webpage versions to each other to determine which version is performing better.  In a split test, website traffic is distributed between two different versions of …


What is First Input Delay (FID)?

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First Delay Input (FID) is one of Google’s Core Web Vitals (CWV). FID is an important user-centric metric for measuring load responsiveness, according to Web.dev. It helps quantify a user’s perception of a responsive or unresponsive page.  How is FID measured? The FID metric helps measure a user’s first impression of your site’s interactivity and responsiveness. It begins when a …


What is Cumulative Layout Shift (CLS)?

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What is CLS? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpected …

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What Is Largest Contentful Paint (LCP)?

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Largest Contentful Paint (LCP) is one of Google’s Core Web Vitals (CWVs). LCP is an important user-centric measurement of how fast the largest image or text block renders on a website page, according to Web.dev. How is LCP measured? LCP is measured with several key elements and contributes to strong search engine optimization and higher organic Google rankings. Typical elements that …

How Does CDN Caching Work?

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Have you ever wondered how Amazon is able to offer such quick delivery times for such a wide range of items? It’s because they aren’t shipping from one central location, with some packages arriving faster for some customers who are closer to the central hub. Instead, they store inventory and ship items from a vast web of smaller warehouses across …

Top Four WordPress Site Speed Plugins for 2021

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Based on our testing at Sortable, there’s little doubt remaining that site speed is a vital metric for successful search engine optimization. The catch is, having the fastest website on the planet doesn’t guarantee that your site will grow or even earn a single dollar, but in general, fast websites fare better on Google’s search results page. To check your …

How to Secure a Website in the Chrome Browser

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With Google’s help, finding answers to our problems is easy — and typically possible within a matter of seconds. However, if we’re not careful, we may also be putting ourselves at risk in the same short timeframe. When we visit Hypertext Transfer Protocol (HTTP) websites, the information we send and receive is not protected. As a result, any sensitive data …