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BUILT FOR

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SORTABLE FOR

BLOGGERS

Our fully managed end-to-end advertising solution takes care of everything from code changes to ad layout and yield optimization.
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SORTABLE FOR

AD OPS PROFESSIONALS

A complete ad stack solution to supercharge your ad ops team and operations.

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SORTABLE FOR

CONTENT MARKETERS

Utilize every last bit of data to maximize your ad revenue. Measure how initiatives translate into earnings. Get insights. Adjust your setup. Grow your revenue.

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SORTABLE FOR

BLOGGERS

Our fully managed end-to-end advertising solution takes care of everything from code changes to ad layout and yield optimization.
LEARN MORE
Image

SORTABLE FOR

AD OPS PROFESSIONALS

A complete ad stack solution to supercharge your ad ops team and operations.
LEARN MORE
Image

SORTABLE FOR

CONTENT MARKETERS

Utilize every last bit of data to maximize your ad revenue. Measure how initiatives translate into earnings. Get insights. Adjust your setup. Grow your revenue.
LEARN MORE
 

SORTABLE

ANALYTICS

Get actionable insights. Optimize your ads. Grow your revenue with the industry’s leading—and most comprehensive—reporting suite.
LEARN MORE

SORTABLE

ANALYTICS

Get actionable insights. Optimize your ads. Grow your revenue with the industry’s leading—and most comprehensive—reporting suite.
LEARN MORE

Latest articles

Latest articles

What you need to know about header bidding

July 5, 2019

Header bidding is a programmatic advertising technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google Ad Manager).  Header bidding evolved from waterfall bidding, which was a popular, but inefficient form of auctioning ad space. During a waterfall auction, publishers would offer their ad space from ad network to ... Read More

Seasonality and the summer slowdown

June 12, 2019

Earlier this year, we discussed how it's important to understand how seasonality affects CPMs in order to effectively benchmark, and forecast and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may experience one of their weakest quarters of the fiscal year. There's no need to panic”this is a common ... Read More

Ad Refresh, Reconsidered

June 5, 2019

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is especially ... Read More

Are Google’s recent moves game-changers for publisher monetization?

May 29, 2019

On the surface, at least, the move to first price auctions should simplify and unify the mechanics of auction behaviour. In the past, if a single exchange was responsible for auctioning off an ad impression, a second price auction would award the highest bidder the right to serve the ad, at a penny more than the bid of the second ... Read More

See Sortable in action

Schedule a demo to see how Sortable can help you monetize your site(s) and maximize your ad revenue.

BOOK A DEMOSPEAK WITH AN AD OPS EXPERT
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See Sortable in action

Schedule a demo to see how Sortable can help you monetize your site(s) and maximize your ad revenue.

BOOK A DEMOSPEAK WITH AN AD OPS EXPERT