Prior to working with Sortable, FlightAware was on an iframe-based serving solution backed by a traditional waterfall ad serving solution. They wanted to switch to a header bidding solution that could provide the following:

Automated reporting

FlightAware wanted the flexibility to test more partners who could quickly quantify performance and eliminate their “one-month test run” syndrome.

Demand partners

FlightAware wanted a solution that included an extensive list of existing connections to make it easy for them to onboard more partners than they would traditionally have the resources to manage.

Ad quality

Since mobile web redirects and noisy video ads are difficult to track down and block, FlightAware wanted to work with an ad quality team to devise a malicious ad reporting system that tracks a user’s ad history, provides their team with the tools needed to log reported occurrences, and closes the feedback loop with Sortable for logged and found times.

Using Sortable's solution (which is comprised of Sortable’s header bidding container, access to Sortable’s demand partners—including Sortable’s own server-to-server differentiated demand—and Sortable Analytics), FlightAware had the ability to quickly quantify performance against other partners and reduce the amount of time it took them to test and build connections that they otherwise wouldn’t have had the capacity to do.

With Sortable’s ad quality team, FlightAware was able to develop a system for dealing with malicious ad reporting that provided FlightAware’s customer service team with the proper tools to address malicious ads.

With our solution, FlightAware has increased their overall efficiency in terms of testing, partners, and ad quality.

Customer: FlightAware

Industry: Aviation software and data

Headquarters: Houston, TX

Challenges: 

• Ad monetization for web

• Increasing fill rates

Implementation: Publisher Ad Server

Solution: Sortable