HYPEBEAST Ltd. increases ad revenue by 49% moving from AdX to Sortable
We implemented Sortable’s Publisher Ad Server for HYPEBEAST to maximize their website monetization through header bidding.
Industry expertise and support
HYPEBEAST wanted a partner that was responsive to any rising issues, and could also address industry changes and trends. It was important to them that they have access to a team that could provide additional support.
Analytics and reporting
A priority for HYPEBEAST was built-in analytics and reporting. They wanted the ability to run reports to see ad performance and dive deep into various metrics like ad units and top URL and eliminate the guesswork.
Access to demand partners
HYPEBEAST wanted an Ad Ops solution that had an extensive list of demand partners to make it easy for them to onboard and increase competition. They were looking for a solution that would continually add additional partners and manage these relationships on their behalf.
With HYPEBEAST having a high percentage of direct sell through inventory, they wanted to rely on Sortable to fill remnant inventory during peak seasons. During off-peak seasons, they would rely on us to help sell their available inventory using Sortable’s header bidding.
Our header bidding solution introduced new demand partners and allowed access to our reporting and analytics platforms, as well as our team of Ad Ops experts. Our team worked closely with HYPEBEAST to further optimize their ad units and provide customer support where needed. In fact, apart from seeing the value in our solution, HYPEBEAST enjoys working with our responsive and knowledgeable team.
ABOUT HYPEBEAST Ltd.
Customer: HYPEBEAST Ltd.
Headquarters: Hong Kong, China
Analytics and reporting transparency
Improving ad performance
Implementation: Publisher Ad Server