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“Working with Sortable has been a great experience — their expertise, demand partners, and analytics platform have helped to improve our website monetization. We initially started with three websites and have added more sites as we’ve grown. I do hope to see Sortable continue to grow their offerings and be able to stay ahead of the industry changes.”
— G. S., CEO of MENSHAIRSTYLESNOW.COM

MensHairstylesNow.com gets hands-on support and expertise with Sortable’s team and analytics platform

Since starting with Sortable, MensHairstylesNow.com has seen a 37% increase in revenue and improved CPMs.

Challenge

MensHairstylesNow.com was looking for an Ad Ops solution that had an analytics and reporting platform that could show them how their ads were performing. They also required a team that could provide technical expertise and responsive support with the goal to increase yield.

MensHairstylesNow.com previously worked with Monumetric to monetize their site(s). Monumetric wasn’t able to provide MensHairstylesNow.com with what they were looking for to grow their website monetization. MensHairstylesNow.com wanted to find a solution that could address the following issues:

Technical expertise

It was important for MensHairstylesNow.com to have a partner that could help navigate the ad tech industry, plan for any changes or trends, and prioritize user experience.

Analytics and reporting

MensHairstylesNow.com wanted to be able to see which ad units were performing the best and required a platform that could show them that.

Customer support

MensHairstylesNow.com wanted responsive support from their ad tech provider to combat any issues and optimize their sites like ad quality and ad blocking that could impact their users.


SOLUTION

We implemented Sortable's Ad Server for MensHairstylesNow.com to give them access to our broad demand stack, data analytics, and customer service.
Initially, Sortable onboarded three of MensHairstylesNow.com’s sites. Our Customer Success team worked closely with them to ensure their ad units were optimized and they used Sortable’s available functions like anchor units and viewable refresh. Our header bidding solution introduced new demand partners to MensHairstylesNow.com which provided additional competition for their inventory. Our analytics platform allowed their team to track lift and easily report on several metrics and dimensions. MensHairstylesNow.com continued to work with Sortable because of our growing list of demand partners.

RESULTS

Since starting with Sortable, MensHairstylesNow.com has seen a 37% increase in revenue and improved CPMs.
Our data and analytics revealed that our solution improved MensHairstylesNow.com’s ad revenue by 37% from 2018 to 2019. With our demand partners, access to Sortable Analytics, and support from our team of ad ops experts, MensHairstylesNow.com was able to quickly improve their website monetization. As MensHairstylesNow.com acquired more sites, they were each onboarded to Sortable’s Ad Server.

About MensHairstylesNow.com

MensHairstylesNow.com owns and operates a handful of websites that range from style and beauty, to arts and entertainment. Their focus on men’s lifestyle garners their site over one million unique visitors monthly.

Customer: MensHairstylesNow.com

Industry: Misc.

Headquarters: Los Angeles, California

Challenges: 

  • Ad monetization for Web applications

  • Increasing yield

Implementation: Sortable Ad Server

SolutionSortable

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