SignUpGenius increases CPM and observes 38% revenue growth
One of their core goals in 2018 was to find a better solution to their existing ad monetization implementation that could address the following:
Direct sales and custom audience segmentation
SignUpGenius wanted the flexibility to create direct and sponsorship deals with advertisers and ability to flight them in Ad Manager.
SignUpGenius wanted a solution that included responsive and prompt support to combat malicious ads and critical issues. It was important to them that issues that impacted their customers were addressed quickly.
Since a significant portion of revenue would be coming from display ads, SignUpGenius wanted to work with an ad-tech provider that had an established history of prompt payments.
During the first month, the team at Sortable systematically tested Sortable’s ad-tech against SignUpGenius’ existing ad-tech stack. SignUpGenius saw an initial revenue increase of 15–20%. SignUpGenius gradually switched their entire site inventory to Sortable which saw their overall revenue rise by 35-38% (once fully optimized and differences in traffic growth were factored in).
Sortable’s team worked closely with SignUpGenius for several months to further optimize ad units and provide significant additional lift. The header bidding solution included introducing new demand partners, implementing lazy loading, using Sortable’s Self Serve interface to flight direct deals via Sortable’s DFP, and taking advantage of anchor and refresh ad units where appropriate.
Sortable’s data and analytics revealed our solution improved SignUpGenius’ ad revenue by 38%, increased CPM by 42%, and increased site viewability by 10%.
By using Sortable's Ad Server (which is comprised of Sortable’s header bidding container, access to Sortable’s demand partners, including Sortable’s own server-to-server differentiated demand, and Sortable Analytics), SignUpGenius was able to very quickly improve their website monetization. As site viewability improved, CPMs increased, translating into higher overall ad revenues.
Industry: Event Management Software
Headquarters: Charlotte, N.C.
Ad monetization for web application
Increase ad performance
Implementation: Sortable Ad Server