What is VPAID?

Sortable Ad Ops

If you’re using video content as an integrated part of your business (and if you aren’t, why not?) you need to know about VPAID. VPAID stands for Video Player Ad-Serving Interface Definition and is a tagging protocol which allows a video player to insert a pre-roll or banner ad into your video content.  VPAID is one of three such standards …

What Is Google Ad Manager 360?

Sortable Ad Ops

Google Ad Manager (GAM) 360, is the latest platform that organizes and delivers ads through the web, including mobile and app inventory. In a nutshell, it takes on the resources from DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX) to offer the services used by both the buy-side and sell-side. The complete platform enables publishers to increase their revenue …

third-party cookies

Long(er) Live the Third-Party Cookie!

Mark Dixon Ad Ops

Hear that? It’s the sound of an industry’s collective sigh of relief after Google’s recent announcement that third-party cookies will still be around until at least 2023. Don’t stick your head in the sand though, the Privacy Sandbox isn’t going away! What does Google’s delay on removing third-party cookies from Chrome mean for publishers? Google had to do it. With …

magnifying glass

What is Buyers.json?

Sortable Ad Ops, Uncategorized

Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to disclose the identities of buyers publicly. From a security standpoint, this is crucial because it allows for immediate identification of any threats once they appear.  It is intended to be the mirror mechanism of Sellers.json, which supply-side platforms currently use to disclose the identities of their …

Google, Facebook, and Amazon: The Race for Ad Server Market Share

Sortable Ad Ops

For as large as the digital advertising landscape is, there has traditionally been only one company that dominated it: Google. Facebook has consistently taken the runner-up position and over the past year, retail giant Amazon is also taking a piece of the ad server marketing share.  As a publisher, this is good news! The more competition, the more options you …


Exchange Bidding vs. Header Bidding

Sortable Ad Ops

Header bidding paved the way for ad publishers to garner more revenue by creating a real-time auction platform that focused on the highest bids rather than ad waterfalls. Google responded to header bidding with exchange bidding, which offers a very similar bidding process. In this article, we’re going to break down the exchange bidding versus header bidding debate so you …

What Is Bidstream Data?

Sortable Ad Ops

Bidstream data is a term that we’re hearing more and more lately. However, it is seldom understood. In today’s digital world, ad auctions happen in real-time. That means any data attached to those bids and auctions — namely, bidstream data — is exchanged in the process. In this article, we’re going to talk about bidstream data: What it is, how …

What Is an Insertion Order?

Sortable Ad Ops

Once upon a time, advertising deals between two parties were carried out manually. Programmatic ad buying and selling didn’t exist and publishers didn’t have standard terms and procedures. As we’ve gone down the path of website monetization via display ad placement, we developed newer and faster methods to maintain these advertising agreements. However, despite everything becoming digitalized, we can still …

google ad manager account

What is Google Ad Manager?

Sortable Ad Ops

Most publishers understand that ad servers play a significant role in their ad earnings. Of course, as a publisher, you need an ad server that can offer you both flexibility and maximum control over your ad inventory. It should also be user-friendly, have minimal delays in delivery, and a minimal hindrance when it comes to your monetization. That’s where Google …

Why Cookie Matching Matters

Sortable Ad Ops

Did you know that if it weren’t for cookies, eCommerce shopping wouldn’t be a thing? We also wouldn’t be able to have our login information saved for the various websites we create accounts for, and we’d have to reconfigure the language for multilingual websites each time we visited a website.  Browser cookies are essentially small pieces of data stored in …