If you’re using video content as an integrated part of your business (and if you aren’t, why not?) you need to know about VPAID. VPAID stands for Video Player Ad-Serving Interface Definition and is a tagging protocol which allows a… Read More »What is VPAID?
Google Ad Manager (GAM) 360, is the latest platform that organizes and delivers ads through the web, including mobile and app inventory. In a nutshell, it takes on the resources from DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX)… Read More »What Is Google Ad Manager 360?
Hear that? It’s the sound of an industry’s collective sigh of relief after Google’s recent announcement that third-party cookies will still be around until at least 2023. Don’t stick your head in the sand though, the Privacy Sandbox isn’t going… Read More »Long(er) Live the Third-Party Cookie!
Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to disclose the identities of buyers publicly. From a security standpoint, this is crucial because it allows for immediate identification of any threats once they appear. It… Read More »What is Buyers.json?
For as large as the digital advertising landscape is, there has traditionally been only one company that dominated it: Google. Facebook has consistently taken the runner-up position and over the past year, retail giant Amazon is also taking a piece… Read More »Google, Facebook, and Amazon: The Race for Ad Server Market Share
Header bidding paved the way for ad publishers to garner more revenue by creating a real-time auction platform that focused on the highest bids rather than ad waterfalls. Google responded to header bidding with exchange bidding, which offers a very… Read More »Exchange Bidding vs. Header Bidding
Bidstream data is a term that we’re hearing more and more lately. However, it is seldom understood. In today’s digital world, ad auctions happen in real-time. That means any data attached to those bids and auctions — namely, bidstream data… Read More »What Is Bidstream Data?
Once upon a time, advertising deals between two parties were carried out manually. Programmatic ad buying and selling didn’t exist and publishers didn’t have standard terms and procedures. As we’ve gone down the path of website monetization via display ad… Read More »What Is an Insertion Order?
Most publishers understand that ad servers play a significant role in their ad earnings. Of course, as a publisher, you need an ad server that can offer you both flexibility and maximum control over your ad inventory. It should also… Read More »What is Google Ad Manager?
Did you know that if it weren’t for cookies, eCommerce shopping wouldn’t be a thing? We also wouldn’t be able to have our login information saved for the various websites we create accounts for, and we’d have to reconfigure the… Read More »Why Cookie Matching Matters