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Ad Ops

What is VPAID?

If you’re using video content as an integrated part of your business (and if you aren’t, why not?) you need to know about VPAID. VPAID stands for Video Player Ad-Serving Interface Definition and is a tagging protocol which allows a… Read More »What is VPAID?

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What is Buyers.json?

Buyers.json represents a simple, but incredibly important mechanism that allows demand-side advertising platforms to disclose the identities of buyers publicly. From a security standpoint, this is crucial because it allows for immediate identification of any threats once they appear.  It… Read More »What is Buyers.json?