Ad Refresh, Reconsidered

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is especially …

Are Google’s recent moves game-changers for publisher monetization?

On the surface, at least, the move to first price auctions should simplify and unify the mechanics of auction behaviour. In the past, if a single exchange was responsible for auctioning off an ad impression, a second price auction would award the highest bidder the right to serve the ad, at a penny more than the bid of the second …

Let’s talk about session RPM

The few occasions we see session RPM decrease are when CPM decreases, there are fewer pages per session, or a lower value user visits the site (for example, a non-English speaking user visits an English-only website). Our team works with publishers to continuously optimize session RPM and address issues where we see session RPM decrease. Here are a few ways …

Sortable Ranks Among Canada's Top Small & Medium Employers

Sortable Ranks Among Canada’s Top Small & Medium Employers

We’re excited to share that we’ve been named one of Canada’s Top Small & Medium Employers (SME), part of Mediacorp’s annual ranking of Canada’s Top 100 Employers. Employers were evaluated by the editors at Canada’s Top 100 Employers across the following criteria: (1) Physical Workplace; (2) Work Atmosphere & Social; (3) Health, Financial & Family Benefits; (4) Vacation & Time …

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid. The auction is conducted like this to encourage bidders to submit a bid that reflects the true value …

Header Bidding and Beyond - A Sortable Publisher Day Talk with Christopher Reid

Header Bidding and Beyond – A Sortable Publisher Day Talk with Christopher Reid

Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.  In the first of our videos from the day’s presentations, Sortable’s CEO Christopher Reid will walk through: If you’d like to know more about Sortable’s approach to header bidding, or would like to see a dashboard demo, let us know:

Stats Show Viewability Outlook Still Unclear

Stats Show Viewability Outlook Still Unclear

We’ve taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we’ve learned: Conclusions we can draw: Previously we made the case that viewability was not the metric of the future, and it seems that the industry …

10 Ad Tech Trends to Watch in 2017

10 Ad Tech Trends to Watch in 2017

Header bidding moves server-side, video is on the rise, and the live-stream will be mainstream. In a rapidly-changing industry, it’s hard to stay on top of predictions for 2017. We’ve rounded up the top 10 trends to watch for in 2017. Header bidding is revolutionising digital advertising and header bidding containers are an essential element in managing this new technique. …

Top 4 Articles of 2016

Top 4 Articles of 2016

From experiments in header bidding, to the impact of color in AdSense, and the real story behind how Sortable came to be, here are our top most-viewed articles of 2016: The assumption being put to the test: if bidders are good for business, then it stands to reason that the more bidder pressure, the better. We ran an experiment to …

Counting What Counts: CPM vs. Revenue

Counting What Counts: CPM vs. Revenue

It’s common for publishers to use CPM to compare the performance of ad partners. However, CPM doesn’t take into account a variety of factors, and can leave publishers confused when the CPMs on partner dashboards don’t translate to revenue. In order for publishers to truly understand how partners are performing, they need to look at eCPM and revenue, not just …