Optimize with lazy loading

Optimize with Lazy Loading

Normally when a user opens a webpage, the ads for the entire page are downloaded and rendered all at once. While this allows the browser to cache the whole web page, there’s no guarantee that the user will actually view all of the downloaded ads. Instead of bulk loading all of the ads when the page is accessed, you can …

The Buzz on Viewability and Optimizations for Revenue

The Buzz on Viewability and Optimizations for Revenue

Viewability is one of the most important metrics publishers can optimize towards because the first step in driving brand engagement for advertisers is to ensure campaigns are seen by users. Advertisers use several key performance indicators (KPIs) to help measure the performance of their digital campaign spend. Compared to traditional advertising forms like radio and print, digital advertising offers unique …

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

Why the Ad Tech Industry Should Consider a Move to First-price Auctions

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid. The auction is conducted like this to encourage bidders to submit a bid that reflects the true value …

Header Bidding and Beyond - A Sortable Publisher Day Talk with Christopher Reid

Header Bidding and Beyond – A Sortable Publisher Day Talk with Christopher Reid

Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.  In the first of our videos from the day’s presentations, Sortable’s CEO Christopher Reid will walk through: If you’d like to know more about Sortable’s approach to header bidding, or would like to see a dashboard demo, let us know: