Frequently Asked Questions

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Your Google AdSense Questions Answered

Your Google AdSense Questions Answered

If you’re a publisher with a sizable number of website visitors each month and don’t currently use AdSense for monetization, you could be throwing ...
What are Sticky Banner Ads?

What are Sticky Banner Ads?

There are tons of ad units that can appear on a publisher’s site. However, not all ad layouts are created equally or as effective as others. One of ...
What is Real-Time Bidding (RTB) in Programmatic Advertising?

What is Real-Time Bidding (RTB) in Programmatic Advertising?

Online advertising has evolved from a simple one-on-one transaction between publishers and advertisers, to today’s mammoth ad network. If you ...
What Is Programmatic Advertising?

What Is Programmatic Advertising?

From mobile devices to desktops to outdoor billboards, digital advertising is everywhere. With all of the different options available, how do you ...
Pageviews vs. Sessions vs. Unique Pageviews

Pageviews vs. Sessions vs. Unique Pageviews

If you have a website, you’re probably using Google Analytics to track your online traffic (if you aren’t, you really should set it up). ...
Ad Tech News Roundup – February 2021

Ad Tech News Roundup – February 2021

At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the ...
How to Serve Next-Gen Image Formats in Modern Browsers

How to Serve Next-Gen Image Formats in Modern Browsers

The future of the web is image-heavy. While the original vision was for text and links, it’s increasingly becoming an image-driven world. In fact, ...
Life at Sortable: Meet Juelle

Life at Sortable: Meet Juelle

You’ve already met several members of the team like Jamie Murphy from Product, Daniel Rodriguez from Engineering, Julie Holmes from Onboarding, and ...
What are Core Web Vitals?

What are Core Web Vitals?

You’re probably familiar with Core Web Vitals and didn’t even know it. If you own a website, you’ve most likely visited PageSpeed Insights to see ...
Best Mobile Ad Sizes for 2021

Best Mobile Ad Sizes for 2021

In 2018, mobile advertising accounted for an astounding 75% of all digital ad spend, with companies in the U.S alone spending over $70 billion to ...