OUR FEATURES

Built for sustainable monetization

Our features and offerings are curated by our Product team with the focus on finding revenue opportunities that are sustainable – ensuring your business is set up for success in 2021 and beyond.

Here are all the features Sortable publishers can access

Fully optimize your site with our industry-leading analytics. Using near real-time performance metrics on UTM parameters, custom page segments (A/B testing), and page-level data insights, you can measure all changes to ensure your site is maximized for earnings.

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Interested in diversifying your ad placements with video? No problem. Sortable can support you with both outstream video and sponsored video. You can still demand top CPM dollars, but with absolutely no need to create your own video content.

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Sortable offers several types of display ads such as native, high impact, and others such as anchor, banner and sidebar. We can help you strike the right balance between getting high CPMs and ensuring adequate fill rates in order to maximize revenue.

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We have relationships with over 30 advertising partners and our own server-to-server demand ensures top advertising partners are bidding on your inventory. Some of our advertising relationships include OpenX, Sharethrough, Teads, District M, Facebook, Amazon, Xandr, EMX, Rubicon, YieldMo, and Google.

Utilize our array of offerings designed to maximize your monetization

Along with our features, you get additional support from our team to optimize your ad stack.

On-page optimizations

Our Ad Ops experts work with you to ensure you’re taking advantage of all the latest industry best practices and strategies. Including compliance with ever-changing policies. Our team is constantly building new products to improve your ad arsenal for maximum revenue.

Privacy standards and compliance

Is your site compliant with GDPR or CCPA? Sortable is partnered with Quantcast to provide our publishers with a hosted CMP solution compliant with current and upcoming privacy regulations and industry standards. At no extra charge.

Direct deal support

One key part of a great monetization strategy is having access to great demand partners. We can assist you with your direct deals and monitor their performance.

Ad layout strategy

Benefit from support for multisize ad units and the latest ad tech strategies like lazy loading, managed refresh, sticky ads, desktop and mobile anchors, and more.

Ad quality and fraud protection

All Sortable demand relationships benefit from our integrated ad quality protection to reduce the threat of ad-malware or other unwanted ads on your site. We work with Confiant to ensure the ads on your site are safe for your users.

Hosted ads.txt

Hosted ads.txt is a cost-free way for you to control and manage your own ads.txt file while we host it for you in analyzable. When our ads.txt file is updated, yours is automatically updated too. Unlock new revenue with less work.

Customer support

From initial onboarding and configuring ad-serving code, to connecting demand partners and optimizing ad layouts, our fully-managed service lets you focus on what you do best.