Not everyone is capable, or even willing, to produce their own video content for their website, and therefore lack the capacity to access the top advertising revenue that instream demand offers. This is where outstream video comes in.

Outstream video allows brands to place their video advertisements in display ad slots. Now, these ad placements don’t have quite the same engagement level that instream video slots have (and thus don’t command the same CPM value), but they’re still more valuable than your standard ad placement.

Sponsored Video — exclusive to Sortable publishers — allows you to have access to instream demand but with an outstream experience for your users. So, you don’t need to create your own video content, you can still demand top CPM dollars, and the videos are competing for placement in your existing ad slots. There’s no need to increase the ad density on your page!

One key part of a great monetization strategy is having access to great advertising partners. Sortable is connected to over 30 advertising partners which include video and niche demand partners. We help you connect with them and manage these relationships.

With Sponsored Video, we can use your existing standard display unit and insert a video ad to increase CPMs, maximize fill, and increase overall revenue without impacting ad density or user experience.

Video ads help generate a new revenue stream for you as a new ad format. If you match this high-value video ad format with site optimizations, you can rest assured that you are maximizing your earnings and getting the highest CPMs possible.

Use our analytics to dig deep into your site’s data to provide insights into the best way to optimize your site. Analyze your traffic in near real-time by ad unit, source, UTM parameters, device, or over 30 other metrics and dimensions. Unsure about video? We can use A/B test layouts and ad placements to optimize site performance. Check out our analyzable page for more details.