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Optimizing your SEO – A step-by-step guide

When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s vital that your work appears on the first page or two of a search engine’s results. SEO is not a new term and it’s definitely something you need to focus on to get your content more visibility.

SEO, short for search engine optimization, is the process of increasing the number of visitors to a website by obtaining a high-ranking placement in search engine results like Google, Bing, and Yahoo. By implementing different strategies, techniques, and tactics, your content can gain a high-ranking placement. Keywords are a highly used tactic when it comes to search engines. With our current internet culture, that isn’t necessarily the case. There are many other factors to consider when optimizing for SEO.

At Sortable, we understand the importance of publishers’ need to gain visibility for their website(s). We suggest having high-quality content that your users will be interested in. Particularly, content that answers their questions. Publishing low-quality content loses appeal for users from your site and ultimately, puts your ad revenue at stake. Below you’ll find a quick guide on how you can optimize your SEO.  If you have any questions, feel free to reach out to us at