Content monetization

Short-form and long-form content monetization

Trish Manrique Ad Ops, Adtech, Bloggers, Lazy Loading, Sortable Managed Services, Strategy

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows are examples of short-form content that are short and sweet, and straight to the point. In contrast, whitepapers, ebooks, and webinars are more in-depth and comprehensive. When content is what is driving users to your site, …

The Buzz on Viewability and Optimizations for Revenue

The buzz on viewability and optimizations for revenue

Lila Hunt Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Lazy Loading, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select

Viewability is one of the most important metrics publishers can optimize towards. The first step in driving brand engagement for advertisers is to ensure campaigns are seen by users. Advertisers use several key performance indicators (KPIs) to help measure the performance of their digital campaign spend. Compared to traditional form of advertising, digital advertising offers unique opportunities for brands to …

Why the Ad Tech industry should consider a move to first-price auctions

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Lazy Loading, News, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid. The auction is conducted like this to encourage bidders to submit a bid that reflects the true value …

Header bidding and beyond – a Sortable Publisher Day talk with Christopher Reid

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Lazy Loading, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.  In the first of our videos from the day’s presentations, Sortable’s CEO Christopher Reid will walk through: If you’d like to know more about Sortable’s approach to header bidding, or would like to see a dashboard demo, let us know: