SORTABLE

ANALYTICS

SORTABLE

ANALYTICS

Get actionable insights

Get actionable insights

Image

Near real-time data

Quickly gain feedback on how site changes are affecting earnings.

Image

Unlimited data storage

Every impression matters. We collect, store, and report on all metrics and dimensions.

Image

Viewability reporting

Higher viewability leads to higher CPMs. Test and maximize your ad unit viewability using our analytics.

Image

UTM and key value reporting

Tag your traffic with UTM parameters and gain insights into how users are interacting with your site. Develop automated reports based on key values.

Measure and track

Measure and track

Dive from high-level summaries to granular investigations in a single click. Sortable Analytics gives you the tools to measure and test the revenue impact of different traffic sources, content types, page layouts, and audience segments. Choose from over 30 dimensions and metrics to derive insights relevant to your business.

Viewability by page and unit

Viewability of ads directly impacts earnings. Track your ad viewability rates by page and unit to see where you can improve viewability or layouts to further increase revenue.

A/B test placement and layout

We easily let you perform A/B tests of pages and layouts, enabling you to constantly test changes and measure how end user behaviors change as a result.

Audience attributes

Understand how your audience is visiting and interacting with your site. Sort and filter data by browser type, browser version, country, OS, or device type.

Image
Image

Viewability by page and unit

Viewability of ads directly impacts earnings. Track your ad viewability rates by page and unit to see where you can improve viewability or layouts to further increase revenue.

A/B test placement and layout

We easily let you perform A/B tests of pages and layouts, enabling you to constantly test changes and measure how end user behaviors change as a result.

Audience attributes

Understand how your audience is visiting and interacting with your site. Sort and filter data by browser type, browser version, country, OS, or device type.
Image

UTM parameters

Our reporting suite natively reports on UTM parameters (utm_source, utm_campaign, etc.). Our analytics make it easy to track where your traffic is coming from and how campaigns are performing.

Page and slot-level targeting

Report by Google Ad Manager by key value attribute that is targeted on the page or an individual ad slot level.

Ad size and format

Strike the right balance between getting high CPMs (traditionally with larger ad sizes) and ensuring adequate fill rates to maximize revenue.
Image

UTM parameters

Our reporting suite natively reports on UTM parameters (utm_source, utm_campaign, etc.). Our analytics make it easy to track where your traffic is coming from and how campaigns are performing.

Page and slot-level targeting

Report by Google Ad Manager by key value attribute that is targeted on the page or an individual ad slot level.

Ad size and format

Strike the right balance between getting high CPMs (traditionally with larger ad sizes) and ensuring adequate fill rates to maximize revenue.

Consolidated revenue reporting

View all of your revenue data in one system (including AdX revenue). See earnings, CPMs, impressions,and more by demand source. We believe publishers deserve full transparency in where their earnings are coming from.

Participation, win rate, and timeouts

See which demand partners are bidding on your inventory and how often each one wins.

Refresh and refresh depth

View earnings by impressions that are refreshed or not refreshed. Learn which pages and ad units garner the highest refresh depths to determine where users are spending their time on your site(s).

Custom dashboards, reports, and API

Choose from over 30 dimensions and metrics including Pageviews Per Session, Page RPM, Session RPM, CPM, Impressions, Requests, and Fill Rate. View multiple metrics on the same graph to determine causality. Choose the type of visualization that best compliments your data (bar, line, area, or donut) and save your custom reports for quick viewing later. Export your report data from the UI or use our API to pull your data.

Image Image
Image

Consolidated revenue reporting

View all of your revenue data in one system (including AdX revenue). See earnings, CPMs, impressions, and more by demand source. We believe publishers deserve full transparency in where their earnings are coming from.

Participation, win rate, and timeouts

See which demand partners are bidding on your inventory and how often each one wins.

Refresh and refresh depth

View earnings by impressions that are refreshed or not refreshed. Learn which pages and ad units garner the highest refresh depths to determine where users are spending their time on your site(s).
Image

Custom dashboards, reports, and API

Choose from over 30 dimensions and metrics including Pageviews Per Session, Page RPM, Session RPM, CPMs, Impressions, Requests, and Fill Rate. View multiple metrics on the same graph to determine causality. Choose the type of visualization that best compliments your data (bar, line, area, or donut) and save your custom reports for quick viewing later. Export your report data from the UI or use our API to pull your data.

"It’s the first dashboard I’ve seen that allows us to pivot our programmatic advertising data by almost any metric. We can now see how specific traffic sources on specific layouts are affecting site-wide viewability which helps us make decisions that keep our advertisers happy."

JOSHUA MENDELSSOHN

CO-FOUNDER, FACTINATE

Image
Image

"It’s the first dashboard I’ve seen that allows us to pivot our programmatic advertising data by almost any metric. We can now see how specific traffic sources on specific layouts are affecting site-wide viewability which helps us make decisions that keep our advertisers happy."

JOSHUA MENDELSSOHN

CO-FOUNDER, FACTINATE

See how Sortable is built for you

See how Sortable is built for you

Image

SORTABLE FOR

Bloggers

Our fully managed end-to-end advertising solution takes care of everything from code changes to ad layout and yield optimization.
Image

SORTABLE FOR

AD OPS PROFESSIONALS

A complete ad stack solution to supercharge your ad ops team and operations.
Image

SORTABLE FOR

CONTENT MARKETERS

Utilize every last bit of data to maximize your ad revenue. Measure how initiatives translate into earnings. Get insights. Adjust your setup. Grow your revenue.
Image

SORTABLE FOR

Bloggers

Our fully managed end-to-end advertising solution takes care of everything from code changes to ad layout and yield optimization.
LEARN MORE
Image

SORTABLE FOR

AD OPS PROFESSIONALS

A complete ad stack solution to supercharge your ad ops team and operations.
LEARN MORE
Image

SORTABLE FOR

CONTENT MARKEterS

Utilize every last bit of data to maximize your ad revenue. Measure how initiatives translate into earnings. Get insights. Adjust your setup. Grow your revenue.
LEARN MORE

Latest articles


Latest articles

What you need to know about header bidding

July 5, 2019

Header bidding is a programmatic advertising technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google Ad Manager).  Header bidding evolved from waterfall bidding, which was a popular, but inefficient form of auctioning ad space. During a waterfall auction, publishers would offer their ad space from ad network to ... Read More

Seasonality and the summer slowdown

June 12, 2019

Earlier this year, we discussed how it's important to understand how seasonality affects CPMs in order to effectively benchmark, and forecast and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may experience one of their weakest quarters of the fiscal year. There's no need to panic”this is a common ... Read More

Ad Refresh, Reconsidered

June 5, 2019

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is especially ... Read More

Are Google’s recent moves game-changers for publisher monetization?

May 29, 2019

On the surface, at least, the move to first price auctions should simplify and unify the mechanics of auction behaviour. In the past, if a single exchange was responsible for auctioning off an ad impression, a second price auction would award the highest bidder the right to serve the ad, at a penny more than the bid of the second ... Read More

See Sortable in action

Schedule a demo to see how Sortable can help you monetize your site(s) and maximize your ad revenue.

BOOK A DEMOSPEAK WITH AN AD OPS EXPERT
Image
Image

See Sortable in action

Schedule a demo to see how Sortable can help you monetize your site(s) and maximize your ad revenue.
BOOK A DEMOSPEAK WITH AN AD OPS EXPERT BOOK A DEMOSPEAK WITH AN AD OPS EXPERT