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Short-form and long-form content monetization
November 20, 2019You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows are examples of short-form content that are short and sweet, and straight to the point. In contrast, whitepapers, ebooks, and webinars are more in-depth and comprehensive. When content is what is driving users to your site, ... Read More
Optimizing your SEO – A step-by-step guide
September 27, 2019When we’re trying to learn about a topic, our default action is to go to a search engine. With millions of searches conducted every day, it’s vital that your work appears on the first page or two of a search engine’s results. SEO is not a new term and it’s definitely something you need to focus on to get your ... Read More
What you need to know about header bidding
July 5, 2019What is header bidding? Header bidding is a programmatic advertising technique. It allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google Ad Manager). Header bidding evolved from waterfall bidding. A popular, but inefficient form of auctioning ad space. In a waterfall auction, publishers offer their ad space from ad network ... Read More
Seasonality and the summer slowdown
June 12, 2019Earlier this year, we discussed how it’s important to understand how seasonality affects CPMs. This was in order to effectively benchmark, forecast, and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe, may experience one of their weakest quarters of the fiscal year. There’s no need to panic. This is a common ... Read More
