SORTABLE

HOSTED

The advertising industry is constantly changing and evolving. Maximize your ad monetization and simplify your Ad Ops with our hosted ad server, optimization algorithms, advertising relationships, and best-in-class analytics.

BOOK A DEMO
 

SORTABLE

HOSTED

Maximize your ad monetization and simplify your Ad Ops with our hosted ad server, optimization algorithms, advertising relationships, and best-in-class analytics.

BOOK A DEMO

Benefits

Benefits

We provide all the tech

We provide all the tech

Setting up a header bidding solution can be a daunting task on your own. Sortable’s engineering team takes care of all the complexities, testing, and maintenance with our own header bidding container (based on Prebid.org).

Access to demand

Access to advertisers

We have access to leading SSPs and DSPs to attract the highest bids on your inventory. Additionally, all of our seats include ad quality monitoring with Confiant.

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Deep insights

Fully optimize your site with our industry-leading analytics. Using near real-time performance metrics on UTM parameters, custom page segments (A/B testing), and page-level data insights, you can measure all changes to ensure your site is maximized for earnings and user experience.

Access to demand

Revenue maximization

Sortable’s advanced learning algorithms, high-value units, and site optimizations ensure you are maximizing your earnings and getting the highest CPMs possible.

Features

Features

Sortable-hosted ad server

Configuring and optimizing a Google Ad Manager account is no small feat. We take that burden from you by hosting your ad serving logic in our Google Ad Manager account. As a Google-Certified Publishing Partner, we are trusted by hundreds of website publishers to host and manage their programmatic advertising.

Expert advice from Ad Ops insiders and professionals

Our team of industry experts work with you to ensure you are taking advantage of all of the latest industry best practices, strategies, and policies.

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Sortable-hosted ad server

Configuring and optimizing a Google Ad Manager account is no small feat. We take that burden from you by hosting your ad serving logic in our Google Ad Manager account. As a Google-Certified Publishing Partner, we are trusted by hundreds of website publishers to host and manage their programmatic advertising.

Expert advice from Ad Ops insiders and professionals

Our team of industry experts work with you to ensure you are taking advantage of all of the latest industry best practices, strategies, and policies.
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Industry-leading reporting and analytics

Data and analytics is a part of our DNA. We have built the industry's best analytics platform.With our analytics, you can view your site performance by almost any metric and dimension you can think of including UTM parameters, location, device type, page, ad size, plus over 25 others. Check out our Sortable Analytics page for full details.

A/B testing

Set up and report on placement and A/B layout tests. Get feedback in days rather than weeks on how website changes are impacting revenue and UX.
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Industry-leading reporting and analytics

Data and analytics is a part of our DNA. We have built the industry's best analytics platform.With our analytics, you can view your site performance by almost any metric and dimension you can think of including UTM parameters, location, device type, page, ad size, plus over 25 others. Check out our Sortable Analytics page for full details.

A/B testing

Set up and report on placement and A/B layout tests. Get feedback in days rather than weeks on how website changes are impacting revenue and UX.

Comprehensive approach to premium advertising partners

We have relationships with over 30 advertising partners, and our own server-to-server demand ensures top advertising partners are bidding on your inventory. Some of our advertising relationships include OpenX, Sharethrough, Teads, District M, Facebook, Amazon, AppNexus, EMX, Rubicon, YieldMo, and Google (AdX and EBDA). Our flexible solution also lets you include your own demand partner seats for the most comprehensive demand partner strategy possible.

Optimized ad layouts

Our header bidding solution and dynamic flooring ensure your earnings are maximized for every impression. Benefit from support for multisize ad units and the latest ad tech strategies like lazy loading, managed refresh, sticky ads, desktop and mobile anchors, and more.

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Comprehensive approach to premium advertising partners

We have relationships with over 30 advertising partners, and our own server-to-server demand ensures top advertising partners are bidding on your inventory. Some of our advertising relationships include OpenX, Sharethrough, Teads, District M, Facebook, Amazon, AppNexus, EMX, Rubicon, YieldMo, and Google (AdX and EBDA). Our flexible solution also lets you include your own demand partner seats for the most comprehensive demand partner strategy possible.

Optimized ad layouts

Our header bidding solution and dynamic flooring ensure your earnings are maximized for every impression. Benefit from support for multisize ad units and the latest ad tech strategies like lazy loading, managed refresh, sticky ads, desktop and mobile anchors, and more.
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Ad quality protection

In addition to partnering with third-party ad quality vendors like Confiant on all of our demand sources, we have dedicated ad quality experts in-house. We proactively monitor, identify, and work to prevent ad quality issues from affecting your site(s).

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Ad quality protection

In addition to partnering with third-party ad quality vendors like Confiant on all of our demand sources, we have dedicated ad quality experts in-house. We proactively monitor, identify, and work to prevent ad quality issues from affecting your site(s).
 

SORTABLE

ANALYTICS

Get actionable insights. Optimize your ads. Grow your revenue with the industry’s leading—and most comprehensive—reporting suite.
LEARN MORE

SORTABLE

ANALYTICS

Get actionable insights. Optimize your ads. Grow your revenue with the industry’s leading—and most comprehensive—reporting suite.
LEARN MORE

SIGNUPGENIUS INCREASES CPM AND OBSERVES 38% REVENUE GROWTH

Sortable’s data and analytics revealed our solution improved SignUpGenius’ ad revenue by 38%, increased CPM by 42%, and increased site viewability by 10%.
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SIGNUPGENIUS INCREASES CPM AND OBSERVES 38% REVENUE GROWTH

Sortable’s data and analytics revealed our solution improved SignUpGenius’ ad revenue by 38%, increased CPM by 42%, and increased site viewability by 10%.
READ THE CASE STUDY

Explore additional solutions

Explore additional solutions

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SORTABLE

MANAGED SERVICES

Our fully-managed service is perfect for bloggers or smaller publishers who want to outsource their day-to-day Ad Ops.
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SORTABLE

SELECT

This solution lets your run your own ad server and maintain your direct advertiser relationships. This fits better with larger Ad Ops and Demand teams.

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SORTABLE

FOR PREBID
This solution gives you exclusive access to our Prebid Analytics platform and advertiser relationships. Consider this solution if you are part of an organization with an existing Prebid setup.
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SORTABLE

MANAGED SERVICES

Our fully-managed service is perfect for bloggers or smaller publishers who want to outsource their day-to-day Ad Ops.
LEARN MORE Image

SORTABLE

SELECT

This solution lets your run your own ad server and maintain your direct advertiser relationships. This fits better with larger Ad Ops and Demand teams.

LEARN MORE Image

SORTABLE

FOR PREBID
This solution gives you exclusive access to our Prebid Analytics platform and advertiser relationships. Consider this solution if you are part of an organization with an existing Prebid setup.
LEARN MORE

Latest articles


Latest articles

What you need to know about header bidding

July 5, 2019

Header bidding is a programmatic advertising technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google Ad Manager).  Header bidding evolved from waterfall bidding, which was a popular, but inefficient form of auctioning ad space. During a waterfall auction, publishers would offer their ad space from ad network to ... Read More

Seasonality and the summer slowdown

June 12, 2019

Earlier this year, we discussed how it's important to understand how seasonality affects CPMs in order to effectively benchmark, and forecast and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may experience one of their weakest quarters of the fiscal year. There's no need to panic”this is a common ... Read More

Ad Refresh, Reconsidered

June 5, 2019

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is especially ... Read More

Are Google’s recent moves game-changers for publisher monetization?

May 29, 2019

On the surface, at least, the move to first price auctions should simplify and unify the mechanics of auction behaviour. In the past, if a single exchange was responsible for auctioning off an ad impression, a second price auction would award the highest bidder the right to serve the ad, at a penny more than the bid of the second ... Read More

See Sortable in action

Schedule a demo to see how Sortable can help you monetize your site(s) and maximize your ad revenue.
BOOK A DEMOSPEAK WITH AN AD OPS EXPERT
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See Sortable in action

Schedule a demo to see how Sortable can help you monetize your site(s) and maximize your ad revenue.
BOOK A DEMOSPEAK WITH AN AD OPS EXPERT