Track what matters with Sortable Analytics

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select

Sortable Analytics is here! We’re excited about the launch of our comprehensive dashboard and how it can empower publishers and make their lives easier. Right now content, marketing, and revenue operations teams largely sit in separate silos, each with their own tools, staff, and access to engineering resources. We don’t think siloing the three most important areas of your publishing …

Sortable Ranks Among Canada's Top Small & Medium Employers

Sortable ranks among Canada’s top small & medium employers

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, News, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select, Strategy, Trends

We’re excited to share that we’ve been named one of Canada’s Top Small & Medium Employers (SME), part of Mediacorp’s annual ranking of Canada’s Top 100 Employers. Employers were evaluated by the editors at Canada’s Top 100 Employers across the following criteria: (1) Physical Workplace; (2) Work Atmosphere & Social; (3) Health, Financial & Family Benefits; (4) Vacation & Time …

Why the Ad Tech industry should consider a move to first-price auctions

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Lazy Loading, News, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid. The auction is conducted like this to encourage bidders to submit a bid that reflects the true value …

Header bidding and beyond – a Sortable Publisher Day talk with Christopher Reid

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Lazy Loading, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

Sortable had the pleasure of hosting our first ever publisher event at Google New York this past February.  In the first of our videos from the day’s presentations, Sortable’s CEO Christopher Reid will walk through: If you’d like to know more about Sortable’s approach to header bidding, or would like to see a dashboard demo, let us know:

Stats show viewability outlook still unclear

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

We’ve taken a look at our desktop and mobile ad units network-wide to help our customers improve and understand their viewability performance. Here is what data we’ve found, and how you can use what we’ve learned: Conclusions we can draw: Previously we made the case that viewability was not the metric of the future, and it seems that the industry …

Christopher Reid - Sortable.com

Why I bought my company back

Christopher Reid Ad op professionals, Bloggers, Content marketers, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select

I think I’ve scared the bejesus out of the marketing department (aka Brenden and Kelly, who sit next to me) with the decision that the CEO wants to write some long form content on why I bought back my last startup, Snapsort. We’re going to hit send on this, look at some heatmaps and realize 80% of people bailed at …