Seasonality

Seasonality and the summer slowdown

Minhung Ling Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, Seasonality, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select

Earlier this year, we discussed how it’s important to understand how seasonality affects CPMs. This was in order to effectively benchmark, forecast, and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may experience one of their weakest quarters of the fiscal year. There’s no need to panic. This is a common …

Comparing managed refresh

Ad refresh, reconsidered

Kevin Hansen Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends, Uncategorized

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user. This, in turn, should produce higher revenue-per-session for the publisher. Ad refresh is …

google on phone

Everything you need to know about first-price auctions

Mark Dixon Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Seasonality, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

A few months ago, Google announced that they would be transitioning Google Ad Exchange to a unified first price auction in Google Ad Manager. In early June, Google will begin testing a small percentage of inventory, with the transition schedule currently on track to have all inventory running through first price auctions by the end of July. More recently, Google …

blue geometric square background

Let’s talk about session RPM

Kevin Hansen Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving your site, or if there are opportunities for you to optimize. Lots of data points are available to a publisher, like CPM, eCPM, overall revenue, page RPM, and fill rate. We know that it …

desktop anchor blog post feature image

The Fundamental Value of Implementing Desktop Anchors

Adrian Piattelli Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select, Uncategorized

Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever they feel like it, they won’t realize how effective the careful placement of ads can be. Every website is different. You need to consider multiple factors when optimizing your ad layouts. Here are a few guidelines …

ad sizes

Top tips for optimizing your ad sizes in 2019

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, Sortable for Prebid, Sortable Select

Your website may look fantastic with a 970×250 banner ad, but it may not be the best size for monetization. Optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield. Focus on high demand ad sizes Buy-side partners pay for ad space that meets the needs of their buyers’ creative assets. Buyers …

Webinar - Analytics in Day-to-Day Ad Ops

Analytics in Day-to-Day Ad Ops – Webinar

Trish Manrique Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select, Uncategorized, Webinar

Ad Ops is constantly evolving. The industry isn’t what it was a year or even two years ago. Big data is a large driver of this evolution with its increasingly important role in the latest technologies available. Ad ops professionals are now responsible for overseeing data and providing insight. Data is used to measure ad effectiveness and recommending strategies for …

The Buzz on Viewability and Optimizations for Revenue

The buzz on viewability and optimizations for revenue

Lila Hunt Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Lazy Loading, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select

Viewability is one of the most important metrics publishers can optimize towards. The first step in driving brand engagement for advertisers is to ensure campaigns are seen by users. Advertisers use several key performance indicators (KPIs) to help measure the performance of their digital campaign spend. Compared to traditional form of advertising, digital advertising offers unique opportunities for brands to …

Bad Actors, Bad Ad Quality, and just plain Bad UX

Bad actors, bad ad quality, and just plain bad UX

Cathena Langford Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select, Uncategorized

User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience and in particular, unobtrusive. The …