SORTABLE

SELECT

Blend Sortable’s ad tech with your own for a customized ad stack that maximizes both revenue and control.
BOOK A DEMO
 

SORTABLE

SELECT

Blend Sortable’s ad tech with your own for a customized ad stack that maximizes both revenue and control.

BOOK A DEMO

Benefits

Benefits

We provide all the tech

Keep control

Use your existing Google Ad Manager account alongside your own advertising relationships. Add Sortable advertising partners to maximize your ad stack potential.

Access to demand

Expert Ad Ops advice

Sortable’s industry professionals and Ad Ops insiders provide advice on UX, how to increase earnings, and keep you up-to-date on industry changes and best practices.
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Maximize revenue

Sortable’s advanced learning algorithms, high-value units, and site optimizations ensure you are maximizing your earnings and getting the highest CPMs possible.
Access to demand

Reporting and analytics

Sortable’s industry-leading near real-time reporting and analytics provide actionable data on your performance. Choose from over 30 dimensions and metrics to help troubleshoot and increase yield.

Features

Features

Expert advice from Ad Ops insiders and professionals

Our team of industry experts works with you to ensure you are taking advantage of all industry best practices, strategies, and policies.

Ability to customize your implementation

Sortable works with you to determine your goals and requirements, and performs customizations to ensure our tech works seamlessly with yours.
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Expert advice from Ad Ops insiders and professionals

Our team of industry experts works with you to ensure you are taking advantage of all applicable industry best practices, strategies, and policies.

Ability to customize your implementation

Sortable works with you to determine your goals and requirements, and performs customizations to ensure our tech works seamlessly with yours.
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Level up demand with premium advertising partners

In addition to integrating with your Google Ad Manager account and demand seats, Sortable contributes our own demand relationships, including server-to-server, for the most comprehensive demand strategy available. Some of our advertising relationships include OpenX, Sharethrough, Teads, District M, Facebook, Amazon, AppNexus, EMX, Rubicon, YieldMo, and Google (AdX and EBDA).

Optimized ad layouts

Our header bidding solution and dynamic flooring ensure your earnings are maximized for every impression. Benefit from support for multisize ad units and the latest ad tech strategies like lazy loading, managed refresh, sticky ads, desktop and mobile anchors, and more.

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Level up demand with premium advertising partners

In addition to integrating with your Google Ad Manager account and demand seats, Sortable contributes our own demand relationships and server-to-server demand for the most comprehensive demand strategy possible. Some of our advertising relationships include OpenX, Sharethrough, Teads, District M, Facebook, Amazon, AppNexus, EMX, Rubicon, YieldMo, and Google (AdX and EBDA).

Optimized ad layouts

Our header bidding solution and dynamic flooring ensure your earnings are maximized for every impression. Benefit from the latest ad tech strategies like lazy loading, managed refresh, sticky/desktop anchors, mobile anchors, all industry standard ad sizes, and more.

Industry-leading reporting and analytics

Data and analytics is a part of our DNA. We have built the industry's best analytics platform.With our analytics, you can view your site performance by almost any metric and dimension you can think of including UTM parameters, location, device type, page, ad size, plus over 25 others. Check out our Sortable Analytics page for full details.

A/B testing

Set up and report on placement and A/B layout tests. Get feedback in days rather than weeks on how website changes are impacting revenue and UX.

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Industry-leading reporting and analytics

Data and analytics is a part of our DNA. We have built the industry's best analytics platform.With our analytics, you can view your site performance by almost any metric and dimension you can think of including UTM parameters, location, device type, page, ad size, plus over 25 others. Check out our Sortable Analytics page for full details.

A/B testing

Set up and report on placement and A/B layout tests. Get feedback in days rather than weeks on how website changes are impacting revenue and UX.
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Ad quality protection

In addition to partnering with third-party ad quality vendors like Confiant on all of our demand sources, we have dedicated ad quality experts in-house. We are constantly and proactively monitoring, identifying, and working hard to prevent ad quality issues from affecting your site(s).
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Ad quality protection

In addition to partnering with third-party ad quality vendors like Confiant on all of our demand sources, we have dedicated ad quality experts in-house. We are constantly and proactively monitoring, identifying, and working hard to prevent ad quality issues from affecting your site(s).
 

SORTABLE

ANALYTICS

Get actionable insights. Optimize your ads. Grow your revenue with the industry’s leading—and most comprehensive—reporting suite.

LEARN MORE

SORTABLE

ANALYTICS

Get actionable insights. Optimize your ads. Grow your revenue with the industry’s leading—and most comprehensive—reporting suite.

LEARN MORE

TEXTNOW GAINS DOUBLE DIGIT GROWTH IN AD PERFORMANCE

Sortable’s data and analytics revealed opportunities to improve ad products and behaviours that increased viewability by over 220% and CPM by over 148%.
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TEXTNOW GAINS DOUBLE DIGIT GROWTH IN AD PERFORMANCE

Sortable’s data and analytics revealed opportunities to improve ad products and behaviours that increased viewability by over 220% and CPM by over 148%.
READ THE CASE STUDY

Explore additional solutions

Explore additional solutions

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SORTABLE

MANAGED SERVICES

Our fully-managed service is perfect for bloggers or smaller publishers who want to outsource their day-to-day Ad Ops.
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SORTABLE

HOSTED

This is ideal for publishers with small Ad Ops teams that want to leverage Sortable’s hosted ad server and advertiser relationships.
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SORTABLE

FOR PREBID
This solution gives you exclusive access to our Prebid Analytics platform and advertiser relationships. Consider this solution if you are part of an organization with an existing Prebid setup.
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SORTABLE

MANAGED SERVICES

Our fully-managed service is perfect for bloggers or smaller publishers who want to outsource their day-to-day Ad Ops.
LEARN MORE Image

SORTABLE

HOSTED

This is ideal for publishers with small Ad Ops teams that want to leverage Sortable’s hosted ad server and advertiser relationships.
LEARN MORE Image

SORTABLE

FOR PREBID
This solution gives you exclusive access to our Prebid Analytics platform and advertiser relationships. Consider this solution if you are part of an organization with an existing Prebid setup.
LEARN MORE

Latest articles


Latest articles

What you need to know about header bidding

July 5, 2019

Header bidding is a programmatic advertising technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before sending requests to ad servers (ie. Google Ad Manager).  Header bidding evolved from waterfall bidding, which was a popular, but inefficient form of auctioning ad space. During a waterfall auction, publishers would offer their ad space from ad network to ... Read More

Seasonality and the summer slowdown

June 12, 2019

Earlier this year, we discussed how it's important to understand how seasonality affects CPMs in order to effectively benchmark, and forecast and predict revenue. As we move into July and August, publishers in the northern-Atlantic regions, like North America and Europe,  may experience one of their weakest quarters of the fiscal year. There's no need to panic”this is a common ... Read More

Ad Refresh, Reconsidered

June 5, 2019

There are a lot of tools and techniques that web publishers can use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user, which in turn should produce higher revenue-per-session for the publisher. Ad refresh is especially ... Read More

Are Google’s recent moves game-changers for publisher monetization?

May 29, 2019

On the surface, at least, the move to first price auctions should simplify and unify the mechanics of auction behaviour. In the past, if a single exchange was responsible for auctioning off an ad impression, a second price auction would award the highest bidder the right to serve the ad, at a penny more than the bid of the second ... Read More

See Sortable in action

Schedule a demo to see how Sortable can help you monetize your site(s) and maximize your ad revenue.

BOOK A DEMOSPEAK WITH AN AD OPS EXPERT
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See Sortable in action

Schedule a demo to see how Sortable can help you monetize your site(s) and maximize your ad revenue.

BOOK A DEMOSPEAK WITH AN AD OPS EXPERT