google two click penalty

8 ways to address Google’s Two-Click Penalty

Neera Shanker Ad Ops, Industries, Sortable Products, Strategy

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through rate simultaneously goes down. When this happens, most publishers start talking about Google’s “Double-Click” or “Two-Click” penalty. If your site’s ads are affected by this, keep reading to learn eight ways to address the “Two-Click” penalty. …

Content monetization

Short-form and long-form content monetization

Trish Manrique Ad Ops, Adtech, Bloggers, Lazy Loading, Sortable Managed Services, Strategy

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows are examples of short-form content that are short and sweet, and straight to the point. In contrast, whitepapers, ebooks, and webinars are more in-depth and comprehensive. When content is what is driving users to your site, …

Comparing managed refresh

Ad refresh, reconsidered

Kevin Hansen Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends, Uncategorized

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and lazy loading ads. A commonly used technique is ad refresh. This strategy refreshes ads which can increase the number of ads shown to the user. This, in turn, should produce higher revenue-per-session for the publisher. Ad refresh is …

google on phone

Everything you need to know about first-price auctions

Mark Dixon Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Seasonality, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

A few months ago, Google announced that they would be transitioning Google Ad Exchange to a unified first price auction in Google Ad Manager. In early June, Google will begin testing a small percentage of inventory, with the transition schedule currently on track to have all inventory running through first price auctions by the end of July. More recently, Google …

blue geometric square background

Let’s talk about session RPM

Kevin Hansen Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users are loving your site, or if there are opportunities for you to optimize. Lots of data points are available to a publisher, like CPM, eCPM, overall revenue, page RPM, and fill rate. We know that it …

What’s going on with Google Chrome in 2018?

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select, Strategy, Trends

You’ve likely heard buzz about an update coming to Chrome in 2018 that will block bad and intrusive ads in desktop and mobile versions of the browser. While accurate, the rumour is maybe a little bit misleading. According to the search engine giant, the new feature will simply filter out certain types of ads on websites. Yeah, but what’s the …

What does Facebook’s rise in Ad Tech mean for the open web?

Christopher Reid Ad Ops, Adtech, Strategy, Trends

The reality is that Facebook is one of the most powerful companies in the tech industry – and arguably, the world. The rise of Facebook The Advertising Company has been impressive. Only a couple of years ago, it was still just a social networking company, and it wasn’t until recently that Facebook  officially became the second largest digital advertising company. …

Sortable Ranks Among Canada's Top Small & Medium Employers

Sortable ranks among Canada’s top small & medium employers

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, News, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Select, Strategy, Trends

We’re excited to share that we’ve been named one of Canada’s Top Small & Medium Employers (SME), part of Mediacorp’s annual ranking of Canada’s Top 100 Employers. Employers were evaluated by the editors at Canada’s Top 100 Employers across the following criteria: (1) Physical Workplace; (2) Work Atmosphere & Social; (3) Health, Financial & Family Benefits; (4) Vacation & Time …

Why the Ad Tech industry should consider a move to first-price auctions

Sortable Ad op professionals, Ad Ops, Adtech, Bloggers, Content marketers, CPMs, Forecasting, Industries, Lazy Loading, News, Seasonality, session rpm, Sortable for Prebid, Sortable Hosted, Sortable Managed Services, Sortable Products, Sortable Select, Strategy, Trends

First, what is the difference between the two? The current industry standard is the second-price auction: each bidder submits their price for the impression. The highest bid wins, but only pays the price (plus some minor surplus) of the second highest bid. The auction is conducted like this to encourage bidders to submit a bid that reflects the true value …